Duel

Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer alongside viral games developer Naio Tsarouchis.

They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel a B-Corp exists to show theres a better way to build businesses; proving that caring for people and planet builds brand which builds long-term and exponential profit returns.

Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates affiliates employees and brand ambassadors. Were proud today that brands such as Elemis Abercrombie & Fitch Monica Vinader Charlotte Tilbury Rab Pandora Victorias Secret and Tropicfeel (to name a few) are doing just that.

The Duel team comprises psychologists brand experts and community builders from companies including Amazon Treatwell Bain Mimecast and Lululemon as well as young entrepreneurs psychologists and other exceptional talents.