Shell Brand Advisor

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Whats the role

The Shell brand is the companys most valuable asset. The busy AskBrand team plays a key role in building and protecting the Shell Brand helping manage and advise on the effective coherent and compliant application of Shell Brand Standards.

The AskBrand team manages brand-related projects and responds annually to thousands of brand-related questions and approvals on brand applications including communications campaigns events merchandise packaging naming and sub-brands vehicles and 3rd-party use of the Shell brand.

The AskBrand team helps approve assets and resolve customer questions by either directly helping the customer or connecting with the right colleagues to effectively resolve the question. Compliant and consistent delivery of Shell Group Brand Standards and associated Brand Policies ultimately supports the delivery of the One Brand strategycritical to building protecting and strengthening the Shell Brand.

What youll be doing

Were looking for a brand enthusiast who can be an ambassador for creative compliant Brand Standards excellence and help customers agencies and teams around the world with their diverse brand-related questions projects and Brand Identity approvals and deliver efficient effective advice and approvals through the AskBrand service (50000 approvals and questions per year) and manage/input into related brand and design projects.

• Give accurate quality brand advice based on Brand Standards and review and approve branded assets and communications.

• Provide a clear and customer-centric service to stakeholders and agencies over the AskBrand e-tool while meeting ongoing 24-hour customer response targets.

• Provide data analysis sharing trends insights and recommendations with the wider Brand Standards team and with business stakeholders through outreach presentations and meetings.

• Demonstrate excellent stakeholder management and network building capabilities in order to connect AskBrand customers with the right mix of people to resolve brand questions.

• Work alongside the trademark and sponsorship global team.

• Support brand identity projects across all brand touchpoints and disciplines (Packaging Events Sound of Shell Joint Ventures etc.).

• Develop knowledge of and relationships with creative agencies and other suppliers of brand services across all major brand expression pillars.

• Regional support and contribution from a brand standards perspective on communications campaigns activations and events in the country.

• Support automation and AI adoption across the globe aiming to simplify Shell Brand processes and tools.

• Make recommendations for continuous improvement of processes tools and ways of working.

What you bring

• Bachelors degree in communications Marketing Administration International relations or a related field

• Minimum of 3 years of experience relevant experience

• The successful candidate will be collaborative and have proven experience in brand design marketing or communications

• Flexibility to manage delivery of a diverse and demanding workload coming from different regions and cultures.

• Customer-centricity learner mindset and active self-starter spirit are critical

• Ability to develop strong trusted relationships with colleagues across Shell in both business and country roles is crucial for the success of this role

• Proven inquisitive analytical strong logic and problem-solving mindset.

• High attention to detail and willingness to provide challenge where opportunities for improvement/optimization are identified

• Excellent written and spoken English is essential.

What we offer

You bring your skills and experience to Shell and in return you work with talented committed people on one of the most important challenges facing our planet. Youll have the opportunity to develop the skills you need to grow in an environment where we value honesty integrity and respect for one another. Youll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.

• Continuously grow the transferable skills you need to get ahead.

• Work at the forefront of technology trends and practices.

• Collaborate with experienced colleagues with unique expertise.

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.

• Benefit from flexible working hours and the possibility of remote/mobile working.

• Perform at your best with a competitive starting salary and annual performance related salary increase our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave including for non-birthing parents.

• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders ages ethnicities cultures abilities sexual orientation and life experiences to apply.

• Grow as you progress through diverse career opportunities in national and

• international teams.

• Gain access to a wide range of training and development programmes.

Wed like you to know that Shell has a bold goal: to become one of the worlds most diverse and inclusive companies. You can get to know more about how were working towards that goal click here.

Shell in China

Shells story in China dates back to more than one century ago. All of Shells core businesses are now represented in China and our head office in China is in Beijing.

As a leading global group of energy and petrochemical companies that is high up on the Fortune 500 list Shell helps meet the worlds demand for energy in economically environmentally and socially responsible ways. We embrace the ambition to be the most competitive and innovative energy company in the world.

Today all of Shells core businesses Upstream Integrated Gas and New Energies Downstream and Projects & Technology are active in China. With win-win partnerships with all of the major national oil companies in China including China National Petroleum Corporation (CNPC) China Petroleum & Chemical Corporation (Sinopec) China National Offshore Oil Corporation (CNOOC) and Shaanxi Yanchang Group Company (YCG) we aim to achieve End-to-End Integration of the whole value chain from Upstream molecules to Downstream markets and extract maximum value for business partners in and outside China.

To realise these goals we are focusing on four strategic business priorities:

• International cooperation with Chinese partners overseas to bring energy back to China;

• Developing unconventional gas resources in China and providing natural gas liquefied natural gas (LNG) and quality oil products to help meet the countrys energy needs with cleaner fuels;

• Research and development (R&D) and technology cooperation;

• Taking Chinese enterprises overseas: leveraging China capability and growing business together.

We are proud that today:

• Since BG acquisition in 2016 Shell further enhances its leading position in LNG supply to China.

• Shells Changbei project is a flagship Sino-foreign cooperative project in Upstream development supplying cleaner natural gas to Beijing Tianjin Shandong and Hebei Provinces. Changbei Project produced 3 billion cubic meters of natural gas in 2008 contributing a green 2008 Beijing Olympics. The production reached 3.3 billion in 2009 and continued for 12 consecutive years. This annual production of Changbei amounts 17% of the natural gas supply of Beijing in 2019.

• the world-class CSPC (CNOOC and Shell Petrochemicals Company Limited ) is one of the largest sino-foreign petrochemical joint ventures in China.

• Shell Energy China (SEC) is one of the first wholly owned foreign entities to participate in the Chinas carbon emissions market and is one of the first foreign entities that have registered to trade in the Chinas power market.

• Shell Lubricants has been the global market leader for 15 consecutive years

• Shell has the leading network of retail sites among IOCs in China;

• Shell has a deep and growing partnership with Chinese national oil companies outside of China;

• Shell China had honorned Poverty Alleviation Ambassador Award by CFPA.

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