Communication BP CE-I2

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

• Strategic Planning: Work closely with CE I2 marketing team to develop integrated communication strategies based on a deep understanding of business needs tailored for blockbuster products and upcoming new pipeline launches.
• Innovative Disease Awareness & Digital Communications: Lead end-to-end communication campaigns by leveraging digital ecosystems and omnichannel strategies. Drive engaging compliant content creation and public health education initiatives to maximize brand awareness.
• Cross-Functional Agility: Work closely with cross-functional teams to maximize communication impact blending traditional Rx compliance with innovative public communication approaches.
• Agency Management: Manage and coordinate external agencies (PR Social Digital) to ensure smooth implementation of fast-paced communication events and track the effectiveness of agency expense.
• Impact Measurement: Measure and assess the impact of communication initiatives using data-driven insights and digital metrics.
• International Communication: Work closely with CE Head on CE-level strategic internal communication initiatives.

• University degree and above;
• Journalism/Communications/Public Relations related major is a plus

• 15 years Media/Communications/PR/Digital Marketing experience. Prior experience in OTC FMCG or consumer health retail product communications is highly preferred.
• Deep understanding and hands-on operational experience with Chinese digital and social media ecosystems (e.g. Redbook Tik Tok WeChat). Proven track record of leveraging these platforms for successful public education and disease awareness campaigns.
• Ability to navigate the strict regulatory environment of prescription drugs while successfully adopting innovative agile and consumer-centric communication tactics.
• Strategic thinking and problem-solving capabilities with a demonstrated ability to apply general business knowledge in a complex fast-paced global environment.
• Demonstrated media management knowledge relationship-building capability and ability to develop strong partnerships across a multi-layered organization and external partners.
• Ability to interact with senior management and communicate effectively at all levels of the organization.
• Creative pro-active calm under pressure with the ability to influence negotiate and resolve conflict.
• Excellent English and Chinese writing & verbal communication skills.

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.