B&C and Spirax Brand Manager

PCMO marketing team is dedicated to driving business growth for the PCMO sector. We oversee multiple renowned brands including Shell Helix Pennzoil Shell Formula Shell Spirax. Our business spans across diverse channels: E-commerce key accounts and indirect channel primarily managed through distributors. The key responsibilities include establishing PCMO strategy managing multiple brands overseeing the E2E portfolio developing integrated ATL and BTL marketing campaigns and championing digital innovations. Our team is composed of young passionate and collaborative marketers with diverse professional backgrounds.

What youll be doing

• Develop the overall communication strategy for the Helix brand.

• Proactively monitor competitive ATL initiatives and industry trends and collaborate with insight team to generate consumer insights.

• Lead integrated ATL and BTL brand and social campaigns to improve brand KPIs e.g. awareness preference & usage Achieve media targets through robust media planning innovative media mix and data-driven targeting tools.

• Manage owned platforms to enhance brand exposure on social media.

• As the Brand Manager of Spirax you will be responsible for developing brand plans designing brand activities building the brand and executing trade and consumer activities that directly impact business performance.

What you bring

• 5-10 years brand communication and marketing experience with a focus on creative media and social campaigns.

• Strong internal stakeholder management and communication skills

• Excellent strategic analytic and creative thinking abilities

• Previous working experience in the marketing department of Auto OEM companies (e.g. BMW Benz VW GM LiXiang Huawei XiaoMi) is preferred.