VP, Influence

Were on the hunt for an VP Influence who truly understands how creator culture drives modern brand growth.
Based in Toronto you will shape our influencer and creator product and positioning turning it into a powerhouse integrated offering within a new social agency. This isnt about checking boxes on a talent roster; its about strategic oversight operational leadership and creative excellence. You will determine the agencys point of view on the future of influenceespecially as AI reimagines our spaceand own how we scale.

What makes our offering a true differentiator is that our influencer team doesnt operate on an island nor are they expected to do it all. We believe influencer marketing thrives when it is deeply embedded in the agencys core. You will architect a model where influencer specialists lean into the strengths of dedicated social experts across strategy creative and measurement. By partnering with these distinct specialized disciplines you ensure our creator work is born from bulletproof strategic insights elevated by top-tier creative execution and validated by rigorous dataallowing your team to focus on what they do best: mastering the creator ecosystem and unlocking cultural impact.

Were a growing agency which means we need visionary builders not passengers. You will act as the ultimate influencer decision-maker across strategy brand campaigns always-on and performance media. Youll champion innovation encouraging your team to test iterate and push the boundaries of whats possible while continuously optimizing team structures and workflows for maximum effectiveness.
Relationships and leadership matter deeply here. You will model solution-oriented leadership in real time serving as a calm confident and perspective-driven presence through shifting priorities. As a knowledge sharer and team player you will mentor the department provide clear feedback to support autonomy and build strong trust-based relationships with influencers talent managers clients and cross-functional partners.

If youre excited by the idea of defining the future of integrated influence driving massive organic growth and leaving your mark on a fast-moving social-first agency we should talk.

• Practice & Product Ownership: Shape and define the agencys influencer and creator product and positioning as a fully integrated offering within the agency.
• Strategic Oversight: Serve as the key decision-maker for influencer strategy across brand campaigns always-on programming and influencer-driven paid media.
• Operational Leadership: Institutionalize department processes and cross-department collaboration workflows to increase operational clarity maturity and scalability.
• AI & Innovation: Determine the agencys POV on the future of influence and own the role of AI within the department to drive the quality of the work (including tools partners and measurement).
• Growth & Financial Drivers: Actively contribute to and lead influencer strategies for key organic growth efforts and new business pitches aligning planning and resourcing with team and client P&L.
• Team Development & Culture: Oversee day-to-day team development resource planning and coaching; delegate roles clearly to support autonomy while fostering an inclusive culture grounded in respect.
• Knowledge Sharing: Translate complex strategic objectives into actionable frameworks and develop best practices/POVs to drive team and agency visibility.
• Client & Partner Relations: Build deep trust-based relationships with clients senior leadership influencers and talent managers communicating confidently to align department output with broader business goals.

• Executive Track: 12 years of experience in an influencer PR social or integrated agency environment including proven success managing and mentoring senior-level talent.
• Scale & Framework Development: Proven experience developing and scaling strategic frameworks across multiple tracks of work maintaining a deep understanding of creator ecosystems and shifting platform dynamics.
• Cultural & Strategic Acuity: Strong strategic thinking with a demonstrated ability to translate emerging cultural trends into standout influencer executions for large blue-chip brands.
• AI & Future-Proofed Mindset: A track record of actually embedding emerging technologies and AI workflows into agency operations specifically for influencer work whether thats leveraging AI to supercharge creator discovery streamline contract workflows or optimize content performance and measurement. You dont just have a point of view on how AI is reimagining the creator space; youve already started building the infrastructure for it.
• Commercial & Data Literacy: Experienced in leveraging data analytics and modern measurement solutions to tie influencer performance to business outcomes backed by a strong operational understanding of team and client P&L.
• C-Suite Presence: Excellent communication and storytelling skills with the confidence and presence required to present complex strategies to senior stakeholders and clients.
• Agency DNA: An innovative experimental leader who thrives in a fast-paced collaborative and evolving environment. You are someone who is proudly accountable models solution-oriented leadership in real time and brings a calm perspective-driven energy to the room.

Salary

Transparency matters to us. The salary range for this position is $170000 to $200000 per year. Actual compensation within this range will be based on a variety of factors including relevant experience knowledge skills and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence tools to support parts of our hiring process such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach where your experience and potential are recognised by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates without regard to race colour citizenship religion sex marital / family status sexual orientation gender identity aboriginal status age disability or persons who may require an accommodation to apply. If you require a specific accommodation please contact Human Resources at or by email