Sr Manager, CRM & Lifecycle Marketing
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Job Summary
About Us
At Open Farm we are transforming the way people feed their pets with a focus on producing premium healthy food and treats all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.
Before you embark on this journey with us learn more about the opportunity:
Were looking for a CRM & Lifecycle Marketing leader to own the customer relationship post acquisition driving retention LTV and repeat purchase through email SMS and subscription strategy. This role sits at the intersection of retention marketing and subscription management with a secondary mandate to support top of funnel nurture for prospects. Youll own the roadmap for how we talk to customers across their lifecycle from first purchase through long term loyalty and partner with the site team to ensure a customer journey that improves conversion.
What Youll Do
- Own the end-to-end lifecycle marketing strategy: welcome series post purchase replenishment win back and loyalty flows
- Drive retention and LTV as a primary KPI partnering with the growth team to shift acquisition heavy thinking toward existing customer revenue
- Manage and optimize subscription program performance (signups retention churn cadence/SKU management) in partnership with subscription tools
- Build and refine segmentation and personalization strategy across CRM channels
- Partner with acquisition/paid teams to support prospect nurture streams ensuring smooth handoff from acquisition to lifecycle
- Define and report on core CRM metrics: retention rate repeat purchase rate subscriber churn email/SMS attributed revenue list health
- Collaborate cross functionally with site experience creative and product teams on campaign execution and testing roadmap
- Manage day to day execution either directly or through a coordinator/specialist with accountability for calendar QA and deployment
- Bring a test and learn mindset to flows offers and segmentation using data to prioritize the highest impact levers
Were genuinely excited about you because you have:
- 4 - 6 years in CRM lifecycle or retention marketing ideally in DTC/ecommerce; subscription business experience a strong plus
- Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools
- Track record of building or scaling retention programs that measurably moved LTV repeat rate or churn
- Strong analytical skills comfortable owning reporting and translating data into a prioritized roadmap
- Experience managing segmentation personalization and testing programs at scale
- People management or cross functional leadership experience
What We Offer You Its the Perfect Package
- An opportunity to grow develop and thrive within a mission-driven dynamic and fast-growing company alongside thoughtful and passionate individuals.
- Competitive compensation and a full suite of benefits including a monthly pet feeding program for someone who loves to keep their pet well-fed year-round.
- Great office culture (with numerous adorable pets!) where your pet interrupting a video call or meeting is the norm.
- Comprehensive healthcare coverage and RRSP plans with company match.
- Discounted food apparel and insurance for your furry family members.
- PTO plus company-wide wellness and personal days to support your well-being.
- Volunteer days to give back to our community.
Hybrid Work
At Open Farm we believe in the power of collaboration meaningful connections and enjoying our work togetherfurry friends included! Thats why weve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently all employees are expected to be in the office two days per week at minimum with Tuesday and Thursday as our anchor addition to this each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.
Our Values
We Raise the Bar We Open the Barn Doors We Graze Lightly We Are Customer Obsessed We Are One Team Win-Win Partnerships
To learn more about Open Farm follow us onInstagramandLinkedIn.
Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farmsrecruitment process should contact As required by legislation Open Farm will consult with applications requesting such an accommodation to ensure that Open Farms recruitment processtakes into accounttheir accessibility needs.
Required Experience:
Manager
