Sr Brand Manager Beyond Chocolate
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Job Summary
Why Hershey:
At The Hershey Company our culture is rooted in purpose and inspired by Milton Hersheys enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy we create positive impact by supporting communities helping children thrive and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School where we invest in education workforce readiness and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking product donations cross brand collaboration and strong employee volunteerism Hershey offers a place to work where making a differencelocally and globallyis part of how we do business every day.
As a key leader within Hershey Canada Marketing the Senior Brand Manager will shape the future of our brands by turning consumer insights into growth strategies building breakthrough marketing plans and developing the next generation of marketing talent.
1. Strategic Leadership & Talent Development: Inspire and develop a high-performing team that continuously raises the bar on marketing excellence fostering a culture of curiosity accountability creativity and bold thinking that accelerates both business and people growth.
2. Portfolio Strategy & Growth Stewardship: Shape the future of the portfolio by identifying where to play and how to win optimizing brands products and channels to maximize consumer relevance commercial impact and long-term value creation.
Innovation & Future Growth: Build and activate a future-focused innovation agenda that anticipates emerging consumer needs unlocks new demand spaces and delivers breakthrough growth opportunities across categories channels and occasions.
3. Media Communications & Consumer Connection: Elevate media and communications into a competitive advantage by creating connected consumer experiences that seamlessly integrate creativity culture data technology and digital ecosystems to drive brand love and business performance.
4. Shopper & Omnichannel Growth: Reimagine how brands win at the point of decision by developing insight-led shopper and omnichannel strategies that strengthen customer partnerships increase conversion and create distinctive consumer experiences across every touchpoint.
5. Enterprise Influence & Collaborative Leadership: Lead through influence by aligning cross-functional teams and external partners around a shared growth vision mobilizing the organization to transform strategy into exceptional execution and measurable results.
Demonstrated ability to translate consumer customer and market insights into winning growth strategies and business outcomes.
Strong commercial and analytical acumen with a track record of making data-driven decisions that drive profitable growth.
Exceptional communicator and storyteller capable of influencing and inspiring stakeholders at all levels of the organization.
Proven leader with the ability to build coach and develop high-performing teams while fostering a culture of accountability innovation and continuous learning.
Skilled at leading through influence and building alignment across complex cross-functional and external partner networks.
Experience representing the organization with customers and external stakeholders building strong relationships that accelerate business results.
Deep understanding of the Canadian consumer customer and retail landscape with the ability to identify emerging opportunities and risks.
Strong strategic thinking and problem-solving capabilities balancing long-term vision with executional excellence.
Highly adaptable and resilient with the ability to navigate ambiguity manage competing priorities and thrive in a fast-paced environment.
Digitally fluent with the ability to leverage modern marketing tools media technology and analytics to drive impact.
Advanced proficiency in PowerPoint and Excel with the ability to synthesize complex information into compelling insights and recommendations.
Demonstrated commitment to personal growth intellectual curiosity and continuous development as a marketing leader.
Bachelors degree required; MBA or equivalent advanced degree strongly preferred.
Minimum 810 years of progressive experience in marketing innovation or shopper strategy roles ideally within CPG
The anticipated base salary range for this role is $130080 to $162600per year. The actual base salary offered will depend on a variety of jobrelated factors including but not limited to experience skill set education and addition to a market-competitive base salary our Total Rewards package includes performancebased incentives and a comprehensive competitive benefits package designed to support overall physical mental and financial wellbeing (as applicable). Learn more about Hersheys benefits and all the resources Hershey provides to support our employees physical emotional and financial wellbeing by visiting the Hershey Digital Employee Experience at
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individuals race color gender age national origin religion citizenship status marital status sexual orientation gender identity transgender status physical or mental disability protected veteran status genetic information pregnancy or any other categories protected by applicable federal state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or request an accommodation via phone please call 1 and leave a voicemail with your contact information. You may also email a request for accommodation to Please be sure to include Accommodation Needed in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Required Experience:
Manager
About Company
Here at Hershey, our purpose is to make more moments of goodness for consumers around the world.
