Software Engineer

Appear is building the infrastructure that helps brands get cited by AI: ChatGPT Perplexity Google AI Overviews Gemini. Were early were growing fast and we need someone who can sell a category that didnt exist two years ago.

Context

Search is shifting. When someone asks ChatGPT which law firm clinic or software to use the brands that get cited win the business and most companies have no idea whether theyre showing up. Appear fixes that. We measure AI visibility identify the gaps and build the content infrastructure to close them.

Youll be selling a problem most prospects dont know they have yet which makes this role genuinely hard and genuinely interesting.

What you will work on

• Build and ship customer-facing features across the Appear platform.
• Develop infrastructure that serves content to AI crawlers and agents.
• Build integrations across DNS CNAMEs CMS platforms APIs and edge infrastructure.
• Develop analytics for crawler activity AI visibility citations traffic and conversions.
• Improve the reliability performance security and scalability of the platform.
• Turn customer implementation challenges into repeatable product capabilities.

What we are looking for

• Three or more years of software engineering experience or equivalent evidence that you can build production systems.
• Experience building backend services APIs web applications or distributed systems.
• Proficiency in TypeScript JavaScript or a comparable language.
• A strong understanding of HTTP APIs databases caching and modern web infrastructure.
• The ability to take ambiguous problems from idea to production.
• Strong product judgment communication and ownership.
• Comfort working quickly and making practical trade-offs in an early-stage environment.

Experience with Cloudflare Workers CDNs DNS reverse proxies web crawlers AI agents analytics React or B2B SaaS is helpful but not required.

Real category upside. GEO is where SEO was in 2004. Youre early enough to matter.

Founders in the room. Direct access to the CEO CRO CMO and GTM. No bureaucracy between you and decisions.

Were not looking for someone to fill a seat. Were looking for someone who looks at a category that barely exists sees the opportunity and wants to be the person who figured out how to sell it.