Senior Strategist

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a Senior Strategist at CMyoullserve asastrategic orchestrator bringing together insights creativity and channelexpertiseinto cohesiveomni-channelhigh-impact campaignsand digital connective tissue between our creative partners media team CRM specialists and web strategiststranslating big-picture brand vision into integrated 360-degree plans that drivereal results. This is a unique opportunity to work on a brand that is known for quirky lifestyle-driven creative and genuine freedom to the direct impact of your work and you will be a strategic thought partner with real influence.

You Will:
Partner with Media to surface insights from audience targets including channels/cultural intersection points
Develop integrated communications strategiesacross creative media CRM and web ensuring consistentmid- tolower-funnel messagingrecommendations
Lead audience insights workand inspire creative teamscollaborating with media and research toidentifyemerging insights andvalidatestrategic direction using AI tools
Review campaign analytics and performance data to make data-informed optimization recommendationsas a strategy partnertomarketing science
PartnerwithMedia in evaluating business and media reporting to informnational and regionalpaidmediaefforts
Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences
Drive proactive thinkingidentifyingopportunities proposing fresh approaches and executing with autonomy
Build client partnerships anddemonstratethe value of integrated strategic planning

You Have:
58 years in communications planning integrated campaign strategy or related experience (agency or brand)
Provenexpertisein messaging frameworks channel strategy and multi-touchpoint campaign planning
Strong media collaboration experience and ability to align strategy with channel performance and audience insights
Solid analytics literacyyou read tracking reports understand KPIs and translate data into actionable recommendations
Self-starting mentality with comfortoperatingin ambiguous fast-paced environments
Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative technical and business audiences
Ability to balance qualitative insights with quantitative rigor presenting findings in compelling presentation-ready formats

Bonusif you have:
Experience on Integrated Agency Teams (IAT) or similar cross-functional structures
Daily hands-on experience with AI tools
Brand strategy or messaging development experience
Experiencemarketingluxury/lifestyle brands
** Backgroundwith automotiveis a big plus Salary Range: $80000 - $100000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: Experience:

Senior IC