Senior Site Analyst

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Job Description:

MRM is part of theOmnicomPrecision Marketing activation practice integrates CRM platform expertise journey management and first-party data capabilities with creative excellence and performance capabilities enablingOmnicomto deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRMs specialized capabilities drive relationship lifetime value and span CRM Customer Experience and Commerce with data and martech at the core. MRM operates in a borderless integrated way to enable greater collaboration creativity and true speed to market. For more information please .

The Sr. Analyst role will be responsible for analyzing site performance across a wide array of client sites including differences in paid and earned traffic from media search social email and other sources. This role will support the Associate Director in understanding the clients business and analytic needs in terms of developing reporting that promotes decision making and insights that drive to recommended actions. This role will work alongside a team of resources to automate reporting develop insights and identify opportunities to optimize future marketing this role the analyst will have exposure to a wide variety of data-driven analyses across media site email and social and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.

Responsibilities:

• Serve a multitude of functions including but not limited to investigation of insights to explain causality of site performance and then recommend experience optimizations
• Plan design and have ongoing accountability for the creation of cutting-edge visualizations to meet our clients needs
• Collaborate with clients and across agency teams to analyze cross-channel campaign performance including media social email and site as well as creative performance
• Support the evolution of the clients analytical capabilities including leveraging Adobes Customer Journey Analytics tool to assess individual and cross-channel performance
• Continuously look for improvements monitor quality levels and manage quality problems
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts

Education and Experience

• 5 years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products
• Demonstrated experience applying statistical analysis to datasets visualizing results and communicating the correct interpretation
• Highly accountable self-starter with the ability to work well within a group as well as independently
• Bachelors degree in Engineering Economics Mathematics Business Computer Science or Data Science preferred
• Must be proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis required
• Experience using website analytics tools such as Google Analytics Adobe Analytics or Adobe Customer Journey Analytics
• Experience using Power BI Domo Looker or Tableau preferred but not required
• Some business and marketing understanding to understand performance trends and develop insights into the causality of performance leading to optimization recommendations
• Must have strong communication skills both verbal and written
• Must be able to handle multiple client projects simultaneously
• Demonstrated ability to learn new technologies and evolve as business requirements change

$70300 - $95000 omc approved on 9/8/2026

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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Senior IC