Senior Paid Search Manager

The hospitality industry is uniquely human and it deserves technology thats just as inspiring as the people behind it. At Mews were transforming the industry with a platform that helps hotels run smarter move faster and create better guest experiences.

Youll work with smart curious people who care deeply about what they do. Youll have autonomy and the trust to make good decisions and move quickly. And youll enjoy a real sense of purpose as you see the impact of what were building.

If youre motivated by ownership curiosity and meaningful impact and are driven to deliver consistent high performance youll feel at home here.

Lets get into the specifics. Its impossible to capture every nuance of a role especially at a rapidly growing company like Mews but if we had to distil it into a job description (which we do because this is a job description) it would be this:

This role owns paid search at Mews end to end across every market we operate in. Paid search is one of our core acquisition channels so the strategy the budget decisions and the performance against target all sit with one person rather than being split across an agency and a manager above them. The environment is genuinely complex: multiple markets multiple languages and a commercial motion running from small independent properties through to enterprise hotel groups.

You will set the direction and define what good looks like across those markets then back every move with data. Day to day you will work closely with Data Measurement Finance Brand and Regional Marketing which means search activity gets tied to real commercial priorities rather than optimised in isolation. Hospitality tech is a fast-moving category with unusual search behaviour across regions and the person in this seat has the room to shape how Mews shows up in it.

What you would do

• Own paid search strategy across all Mews markets: planning execution optimisation testing and reporting.
• Hold performance against acquisition revenue ROI and efficiency targets and make the budget calls that follow.
• Work with Product Marketing Brand Data Finance and Regional Marketing to align search activity with commercial priorities.
• Build AI-assisted workflows into how search gets run here: query and creative analysis ad copy generation and testing at scale anomaly detection across markets and documenting those workflows so the wider marketing team can use them.
• Manage agency and platform relationships and find growth through experimentation automation and new platform capabilities.

AI Fluency Level 3: in this role that means you have already changed how paid search work gets done not just sped up your own tasks. You have built something repeatable whether that is an AI-assisted process for keyword and query mining creative iteration or performance anomaly review and handed it to others in a form they can actually run. It also means you check what the model gives you. When AI proposes a bid change a negative keyword list or a read on why CAC moved you know how to test that claim against the data before it reaches a live budget.

For more information on AI fluency at Mews please refer to AI Fluency at Mews: A Comprehensive Guide for Candidates on Confluence.

What you would bring

• Deep working knowledge of Google Ads and Microsoft Ads: bidding strategies attribution conversion tracking and web measurement are things you know well not things you are still learning.
• A clear record of improving paid search performance against measurable targets such as acquisition volume CAC or ROI.
• Comfort with large datasets and the quantitative judgement to turn them into sound commercial decisions.
• Experience with reporting and visualisation tools such as GA4 Looker Tableau or SQL plus a solid grasp of measurement and experimentation methodology.
• AI Fluency Level 3 or the equivalent hands-on experience applying AI to paid search or performance marketing work.

Nice to have

• Experience with scripts or AI-enabled optimisation techniques applied directly to paid search.
• Multi-market or multi-language campaign experience.
• Exposure to a commercial motion spanning SMB through enterprise.