Senior Optimization Analyst
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Job Summary
Work Location:
Toronto Ontario CanadaHours:
37.5Line of Business:
Business Management Strategy & SupportPay Details:
$81600 - $115200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.
As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
Overview
Seeking aSeniorOptimization Analyst to join our Digital team. This role focuses on improving digital customer experiences through data-driven experimentation A/B testing and website optimization initiatives. Youll work closely with stakeholders across product marketing analytics and digital teams to drive conversion improvements and deliver measurable business impact.
Job Description
Reporting to the Practice Chapter Lead Optimizations & Personalization the Senior Optimization Analyst will be responsible for understanding customers online recognizing their digital needs and goals and measuring their success.The Senior Optimization Analyst will plan prioritize and execute Optimization initiatives across public sites and conversion funnels. This includes A/B (Standard & Premium) multi-variant testing segmentation and targeted testing position will ensure that these initiatives deliver value and improve the client experience across all digital properties (public conversion funnel self-service and mobile properties). Responsibilities include identifying key success metrics issuing of test plans technical specifications the analysis and reporting of results key learning and recommended next steps.
Key Responsibilities
Lead the planning execution and analysis of A/B and multivariate testing initiatives across web and digital channels.
Develop optimization roadmaps and identify opportunities to improve customer journeys conversion funnels digital sales performance and user experience.
Define success metrics KPIs reporting requirements and testing strategies.
Analyze web analytics data to uncover trends customer behaviors pain points and revenue-generating opportunities.
Present findings recommendations and business cases to senior stakeholders.
Collaborate with cross-functional teams including Product Marketing UX and Technology to implement optimization initiatives.
Establish and maintain optimization standards governance and best practices.
Stay current with industry trends and emerging digital optimization techniques.
Required Qualifications
3-5 years of experience in digital optimization web analytics experimentation or digital insights.
Hands-on experience with:
Adobe Target (required)
Adobe Analytics and/or Google Analytics
A/B Testing and Multivariate Testing methodologies
Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
Experience defining KPIs measurement frameworks and reporting strategies.
Advanced Microsoft Office skills particularly Excel and PowerPoint.
Excellent communication skills with experience presenting insights and recommendations to leadership teams.
Ability to manage multiple priorities in a fast-paced environment.
Nice-to-Have Qualifications
Salesforce Marketing Cloud experience.
Experience with optimization platforms such asOptimizely VWOorMaxymiser.
Power BI knowledge.
Financial services or banking industry experience.
Exposure to customer segmentation and behavioral targeting strategies.
Ideal Candidate
You are a data-driven digital optimization professional who thrives on testing experimentation and continuous improvement. You have a strong understanding of customer behavior web analytics and conversion optimization and can confidently partner with business stakeholders to influence digital strategy and improve customer outcomes.
Who We Are:
TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more
Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.
Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.
Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans ObjetRequired Experience:
Senior IC
