Senior Manager, Global Brand & Communications
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Job Summary
Position Title: Senior Manager Global Brand & Communications
Position Type: Regular - Full-Time
Requisition ID:44449
- Develop and evolve the global brand equity strategy for McCains snacking portfolio.
- Lead the development of global master campaigns and creative platforms including strategy creative concepts hero assets adaptations social content and activation-ready toolkits.
- Partner with regional teams to support campaign activation in markets with limited snacking marketing resources through strategy development creative adaptation and execution guidance.
- Manage and strengthen relationships with the global creative agency of record and other key marketing partners.
- Develop and enhance digital brand experiences across global online channels and emerging media and technology platforms.
- Design and manage global brand tracking programs including KPI development measurement methodologies and actionable brand health insights.
- Oversee the global brand marketing budget and optimize investment decisions through data-driven analysis and ROI measurement.
- Own and maintain the global brand architecture including masterbrand sub-brand portfolio hierarchy positioning value propositions and audience strategies.
- Define and steward the global visual identity system including brand guidelines packaging principles design systems photography standards and tone of voice.
- Lead marketing governance processes facilitate global marketing forums align regional teams and ensure brand consistency across markets.
- Serve as the global brand steward providing guidance on content localization asset adaptation and adherence to global brand standards.
- Lead coach and develop a high-performing team while fostering a culture of learning engagement and collaboration.
- Partner with Corporate Communications and regional teams to support crisis and reputation management efforts and uphold brand integrity globally.
- Bachelors degree in Business Marketing or a related field.
- 7 years of progressive brand management or marketing experience preferably within the consumer packaged goods (CPG) food or related industries.
- Experience developing and implementing brand strategies and brand architecture within a global or multi-market environment.
- Demonstrated success managing creative media and external agency partners to deliver business results.
- Strong understanding of marketing analytics measurement frameworks brand tracking and ROI assessment.
- Financial acumen with experience managing budgets and optimizing marketing investments.
- Experience leveraging AI-enabled tools digital technologies and marketing technology platforms to improve effectiveness and efficiency.
- Strong stakeholder management and relationship-building skills in a global matrix environment.
- Previous people leadership experience with a track record of developing talent and building high-performing teams.
- Excellent written verbal presentation and communication skills.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Compensation Package:$97500.00 -$130000.00 . CAD annually Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with applicable law and can vary by work level location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard torace religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family:Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)
Required Experience:
Senior Manager
About Company
McCain Foods | Our purpose - 'Celebrating real connections through delicious, planet-friendly food'. We supply delicious frozen French fries, potato specialties, and appetizers to retail and foodservice customers around the globe.
