Senior Associate, Paid Search
Job Summary
- Manage ongoing optimization efforts to meet campaign goals including daily management of campaign budgets bid management reporting keyword and targeting strategies and campaign revisions based on performance history and our clients goals.
- Execute retail campaigns and traditional search campaigns including account setup campaign builds daily optimization bid strategy development and budget pacing.
- Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
- Interpret performance reports to provide actionable insights and analysis.
- Ensure campaigns are run to agreed upon best practice guideline.
- Assist and attend both internal and external weekly calls and meetings with clients and vendors.
- Collaborate across our client team and channels.
- 2 years experience directly related to Search Engine Marketing (Google Bing etc.) with a focus on pacing and optimizing within accounts.
- Experience with Google Ads Bing Ads SearchAds360 (DoubleClick) etc.
- Strong analytical skills with ability to analyze raw data draw conclusions and develop actionable recommendations
- Advanced in keyword analysis campaign structure SEM strategy and writing of ad copy.
- Advanced Excel skills
- Strong interpersonal and verbal communication skills as well as the ability to articulate data clearly and effectively in person and in writing.
In order to comply with equal pay and salary transparency laws in various locations we believe the target compensation for this role is $55000- 70000 CAD per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set qualifications job performance level of experience location and business needs. For more information on other benefits we offer please visit Disclosure: As part of our recruitment process we may use technology-assisted tools including automated systems to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening interviewing and selection are made by our Talent Acquisition and hiring teams.
Required Experience:
Senior IC
About Company
GALE takes an audience-first and data-driven approach to everything we do, from strategy to brand storytelling to media and technology.