Sales Development Representative

At Poka were changing how the worlds industrial teams work capturing the knowledge of their best people and putting it in every operators hands.

Our connected worker platform is purpose-built for manufacturing and the wider industrial world with industrial AI inside the shift not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact every shift every site every region.

Were proud to support global leaders like Nestlé Bosch Mars and Danone across 3000 sites in 70 countries. And as a fast-growing part of the IFS family youll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.

As a Sales Development Representative at Poka you will be the first point of contact with potential customers in North America.

Your role goes far beyond simple lead qualification: you will act as an educator and evangelizer building understanding of Pokas value mapping stakeholders and ensuring opportunities progress with momentum. By combining outbound hunting strong research and proactive inbound follow-up you will help create and advance a high-quality pipeline that fuels Pokas growth.

• Research & Map Prospects by identifying high-potential accounts and stakeholders and building strong knowledge of their industry challenges and priorities to personalize outreach and accelerate consensus.
• Drive Outbound by prospecting uncovering new opportunities and building a high-quality pipeline. Outbound will be the core focus of this role and where success is measured.
• Own Inbound Follow-Up by responding promptly to marketing-generated leads with tailored messaging ensuring timely engagement and qualification.
• Execute Outreach with Discipline meeting and exceeding weekly activity goals across calls emails and LinkedIn while tracking key metrics (open rates reply rates conversions) to optimize performance.
• Perform Lead Qualification through structured conversations that uncover pains map stakeholders and apply sales frameworks effectively.
• Educate and evangelise prospects using Pokas product and persona expertise to reframe operational issues into business outcomes and build credibility.
• Build Pipeline Momentum by multithreading re-engaging stakeholders and rigorously driving next steps to ensure SQLs dont stall. Collaborate closely with Account Executives for seamless handoff while continuing to support multi-threading and nurturing until opportunities advance.

• 2 years in Enterprise B2B sales (SDR AE or Account Manager) ideally in industrial or enterprise SaaS/software.
• Exceptional Communication & Presence: Clear and persuasive communicator with strong active listening skills in English. Able to adapt messaging from frontline workers to executive leaders building credibility at all levels.
• Outbound-Driven: You are energized by cold calling thrive in outbound sales and take pride in building new conversations from scratch.
• Team Player: You actively contribute ideas to improve processes and messaging within the SDR team and collaborate cross-functionally to strengthen Pokas outbound program.
• Researcher & Storyteller: Skilled at researching accounts and personas and reframing insights into compelling business narratives that resonate across stakeholders.
• Familiarity with sales technology tools such as Salesforce Outreach ZoomInfo and LinkedIn Sales Navigator is a plus. Experience with buyer intent signal tools like 6Sense is highly valued.

Manufacturers are under pressure to capture the knowledge of a retiring workforce onboard new people faster and get AI onto the floor in a way operators actually use and Poka is one of very few platforms that does all three already trusted at 3000 sites. Youll open the door to those conversations with the reach of IFS behind you and the pace and ownership of a growth-stage company and the pipeline you build will shape how Poka grows across North America.

Want to learn more about our culture Click HERE.

Please note: An understanding of Englishis essential at Poka as it is the language used during company-wide meetings and many internal communications ensuring effective collaboration and addition as Poka operates in an international environment English is the primary language for communicating with our clients and partners enabling us to better serve them and represent Poka in a professional manner.