Regional Sales & Marketing Manager

THE OPPORTUNITY

We have an exciting opportunity for a relationship-focused hospitality sales professional who enjoys building business creating partnerships and driving results to join Nunastar Properties Inc. as Regional Sales & Marketing Manager in Edmonton Alberta. Reporting to the Vice President Hotels this role will lead sales business development and marketing initiatives supporting the Frobisher Inn in Iqaluit Nunavut and the Explorer Hotel in Yellowknife Northwest Territories.

The Regional Sales & Marketing Manager will serve as the primary sales representative for Nunastars hospitality portfolio working closely with hotel leadership to drive commercial performance and long-term growth. With planned hotel developments underway in Yellowknife and Iqaluit this role offers the opportunity to help shape and support the growth of a four-hotel portfolio by 2029.

THE IDEAL CANDIDATE

The ideal candidate is first and foremost a sales leader who understands that success comes from building relationships opening doors creating opportunities and converting business. Motivated by business growth and measurable results the successful candidate will focus on creating new opportunities rather than simply maintaining existing business and will be comfortable carrying direct accountability for sales performance.

Nunastar is looking for a professional proactive and hands-on individual who is comfortable engaging directly with clients and representing the organization in the market. The ideal candidate will bring a long-term mindset and demonstrated commitment with the drive to contribute to Nunastars continued growth.

THE ORGANIZATION

We are Northern Canadas premier owners developers and managers of residential hospitality and commercial properties and the best employer to work with.

Headquartered in Edmonton Alberta Nunastar Properties Inc. is one of the leading residential and commercial real estate companies in Canadas North. Nunastar is also one of the largest hospitality and lodging providers in the North.

Nunastars real estate holdings in Iqaluit include 100000 sq. ft. of commercial and retail space in the Astro Hill Complex and 415 residential apartment units and townhouses.

Frobisher Inn Iqaluit Nunavut

The Frobisher Inn is the largest full-service hotel in Canadas Eastern Arctic with 96 guest rooms and a variety of dining options including the Caribrew Cafe Storehouse Bar & Grill and The Frob Eatery. The Frobisher Inn offers top-rated service for the business traveller adventurer or anyone looking for a great place to stay in Iqaluit.

The Explorer Hotel Yellowknife Northwest Territories

The Explorer Hotel is the premier full-service hotel in Canadas North with 259 guest rooms a variety of contemporary dining options and 7500 square feet of flexible meeting and conference space. The Explorer Hotel offers top-rated service for the adventurer business traveller or a team that is looking for a unique and special place to hold your next event.

Mission

To create exceptional places for people and unparalleled experiences.

Core Values

People

We are talented and positive people who achieve great things.

Service

We take pride in providing great service with a memorable impact.

Integrity

We are open honest and do what we say.

Respect

We value our teams customers and communities.

Persistence

We overcome challenges with resilience and determination.

For more information please visit their website:

RESPONSIBILITIES

Sales & Business Development

• Develop and execute annual sales and business development strategies for the Frobisher Inn and Explorer Hotel.
• Identify pursue and secure new corporate government group airline tourism and project-based business opportunities.
• Establish and maintain strong relationships with decision-makers stakeholders and industry partners.
• Conduct sales calls client presentations networking events trade shows and site visits.
• Negotiate preferred rate agreements corporate contracts room blocks group bookings and event agreements.
• Maintain an active sales pipeline and consistently pursue new revenue opportunities.
• Develop and implement account retention and account growth strategies.
• Represent Nunastar Properties at hospitality tourism and industry-related events.

Revenue Growth & Market Development

• Contribute to the achievement of occupancy ADR RevPAR and TRevPAR objectives.
• Support growth in group conference meeting banquet and event revenues.
• Monitor market trends competitor activity and emerging opportunities.
• Identify new market segments that align with hotel revenue objectives.
• Collaborate with operational leadership on initiatives designed to improve market share and commercial performance.
• Monitor and report on sales performance account production and pipeline growth and contribute to annual budgeting forecasting and strategic planning.

Marketing & Brand Development

• Support and contribute to the development of property-specific marketing initiatives.
• Collaborate with internal and external resources to execute sales-driven marketing campaigns.
• Assist in promoting accommodations food and beverage offerings meetings and events and special promotions.
• Ensure consistent brand representation across all sales and marketing activities.
• Contribute content ideas and market intelligence to support digital marketing efforts.

QUALIFICATIONS

• Minimum 5 years of progressive hotel sales hospitality sales or business development experience.
• Post-secondary education in marketing or a related discipline is considered an asset.
• Hotel experience is strongly preferred ideally within a four-star environment. Exceptional candidates from closely related hospitality sectors including food and beverage or events may also be considered.
• Proven success meeting or exceeding sales and revenue targets.
• Experience managing corporate accounts group business conferences meetings and events.
• Understanding of hotel sales cycles and key commercial performance measures including occupancy ADR RevPAR and TRevPAR.
• Strong networking negotiation presentation and relationship-building skills.
• Experience with Opera PMS Oracle Sales & Events Delphi CRM platforms or similar systems is considered an asset.
• Ability to work independently in a fast-paced environment.

KEY COMPETENCIES

• Demonstrates a strong ability to identify opportunities develop new business build an active pipeline and convert prospects into long-term clients.
• Builds trust and lasting relationships with senior decision-makers clients industry partners and key stakeholders to support repeat business and sustainable revenue growth.
• Understands market segmentation sales strategy competitive activity and how sales efforts influence occupancy ADR RevPAR TRevPAR and overall hotel profitability.
• Effectively manages key accounts and negotiates corporate agreements preferred rates room blocks group bookings and event arrangements.
• Communicates professionally and confidently with clients and stakeholders through sales calls presentations networking events conferences and industry functions.
• Works effectively with hotel leadership operations revenue reservations conference and events marketing resources and external partners to support commercial performance and the guest experience.

TRAVEL REQUIREMENTS

This Edmonton-based position requires approximately 68 weeks of travel annually with occasional additional travel based on business needs. Travel includes regular visits to Nunastars properties in Yellowknife and Iqaluit generally quarterly or as required as well as client meetings sales missions industry conferences trade shows tourism and networking events corporate events and other business development activities throughout Alberta Western Canada and other strategic Canadian markets. The role may also include periodic international market development travel to Asia South America and Europe approximately every two years to support international visitation to Northern Canada.

FOR MORE INFORMATION PLEASE CONTACT

JESSE JACOBSON T: 587.453.4242 E: