PR Manager, AWS Canada

Amazon Web Services (AWS) is seeking a creative high-judgment and highly proactive PR Manager to join our Canada Communications this role you will develop and execute communications strategies through multiple channels that demonstrate the impact of AWS investments and innovations across Canada.

As part of the AWS Canada Communications team youll work with local leadership marketing global PR colleagues and others to develop compelling innovation stories that resonate with Canadian media while connecting to a global brand. Youll also build relationships with customers and partners from large enterprises to fast growing startups to develop stories that show how AWS cloud and AI technologies help Canadian customers of all sizes build and grow their business. Through strategic media relations and proactive pitching youll build and maintain relationships with key technology business and mainstream media contacts securing high-impact coverage that supports business and reputational objectives.

This role requires the ability to translate complex technologies into clear engaging press materials and stories that matter to Canadians; while acting as a trusted communications advisor to internal and external stakeholders. You are organized resourceful have strong project management skills and are comfortable managing competing priorities in a fast-moving environment.


Key job responsibilities
Develop and execute communications strategies aligned to AWS Canada business objectives
Build and maintain strong relationships with key technology business and mainstream media in Canadasecuring high impact coverage that supports business and reputational priorities
Develop integrated campaigns and content across owned earned shared and paid media channels that drive awareness of AWSs impact in Canada; measuring and reporting success against pre-defined objectives
Act like an internal journalist to identify stories and craft compelling content including press materials talking points briefing documents and thought leadership articles that make complex cloud and AI technology accessible to any audience
Collaborate with global AWS PR colleagues and other Amazon PR teamsfrom Stores to Devices to Prime Video to maximize opportunities and drive holistic storytelling.
Serve as a trusted communications advisor to leadership and stakeholderspreparing spokespeople for interviews providing real-time counsel and communication support within tight timelines anticipating issues and developing proactive response strategies
Monitor industry trends and news cyclesidentifying opportunities for AWS to contribute to industry conversations and applying learnings to strengthen our approach


- 7 years of recent professional communications or public relations experience
- Bachelors degree
- Experience in a business-to-business (B2B) environment high-tech products/services
- Experience in media relations and issues management
- Excellent written and oral communication skills

- Deep understanding of the Canadian media landscape and trends including technology
- Excellent media relations skills and a current network of media contacts
- Strong bias for action and experience with end-to-end ownership of major projects and deliverables
- Experience advising senior executives on communications strategies issues and preparing spokespeople for media engagements
- Ability to communicate complex topics effectively and persuasively across different audiences and channels
- Strong attention to detail and commitment to quality
- Highly collaborative and skilled at building relationships with multiple stakeholders and cross-functional teams
- Experience managing multiple projects and meeting aggressive deadlines
- Experience managing external agencies
- Proficiency or desire to upskill in AI

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company Amazons package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon offers comprehensive benefits including health insurance (medical dental vision prescription basic life & AD&D insurance) Registered Retirement Savings Plan (RRSP) Deferred Profit Sharing Plan (DPSP) paid time off and other resources to improve health and well-being. We thank all applicants for their interest however only those interviewed will be advised as to hiring status.

CAN ON Toronto - 87700.00 - 146400.00 CAD annually