Personalization & Experimentation Analyst

The Personalization & Experimentation Analyst is responsible for building launching and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing Analytics UX and Product teams you will help bring customer experience ideas to life by configuring and executing A/B tests Experience Targeting (XT) activities and other optimization initiatives.

This is a hands-on execution role focused on activity setup campaign delivery quality assurance and optimization. The ideal candidate has experience using experimentation and personalization platforms is highly detail-oriented and enjoys translating business requirements into customer experiences that drive engagement and business results.

Position Responsibilities:

Personalization & Experimentation Delivery:

• Build and launch A/B tests Experience Targeting (XT) activities Multivariate Tests (MVT) and other approved Adobe Target experiences

• Configure audiences experiences traffic allocation goals schedules and reporting settings based on business requirements

• Set up and manage content offers and experience variations within Adobe Target

• Ensure activities are implemented accurately and aligned with approved designs content and targeting rules

• Maintain consistent naming conventions documentation and activity records

Campaign Execution & Optimization:

• Support the delivery of personalization campaigns across web and authenticated digital experiences

• Collaborate with business and marketing stakeholders to understand campaign objectives and customer segments

• Review performance results and support ongoing optimization efforts

• Recommend improvements to testing and personalization experiences based on performance insights and best practices

• Assist with the prioritization and rollout of new experimentation opportunities

Quality Assurance & Launch Support:

• Perform testing and validation of activities prior to launch

• Ensure audiences content links calls-to-action and reporting metrics function as intended

• Coordinate user acceptance testing (UAT) with business and marketing partners

• Resolve issues identified during testing and support successful launches

• Monitor live activities and make approved updates when required

Stakeholder Collaboration:

• Partner with Marketing UX Analytics Product and Technology teams to support personalization initiatives

• Participate in intake planning and review discussions for new testing and personalization opportunities

• Help document requirements activity configurations results and lessons learned

• Communicate project status risks and dependencies to stakeholders

Required Qualifications:

• University degree in Marketing Business Communications Digital Marketing or a related field (or equivalent experience)

• 2-3 years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely VWO or Dynamic Yield

• Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset

• Experience building and managing A/B tests Experience Targeting (XT) activities and multivariate tests

• Strong understanding of digital marketing customer segmentation personalization and conversion optimisation principles

• Familiarity with website analytics and performance measurement tools

• Strong attention to detail and ability to manage multiple activities simultaneously

• Excellent communication and stakeholder management skills

When you join our team:

• Well empower you to learn and grow the career you want

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words

• As part of our global team well support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.