Performance Media Manager, Investment

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Job Description:

Critical Mass is hiring a Performance Media Manager Investment to join our growing Performance Media Manager Investment is the daytoday steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients goals.

They are a Digital native curious about unique emerging opportunities and prepared to provide a pointofview recommendation and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s) guiding them through the fundamentals of the planning process (inclusive of partner evaluation negotiation reporting optimization insight generation billing etc.) while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support.

You Will:

• Coordinate and oversee the management trafficking optimization and reporting of all campaign initiatives.

• Manage the billing team and provide final approval on all billing needs

• Oversee and approve all media campaign set-up and execution including working with other internal teams and clients to secure deliverables

• Provide strategic insights and optimizations for all client reports

• Research and prepare new information for paid media plans RFPs and presentations

• Evaluate build and maintain relationships in the display and emerging media community

• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments

• Lead the development of Point of View (POV) documents on new trends or special opportunities

• Evaluate client needs and escalate needs or issues as they arrive to leadership

• Drive audience insights and channel strategy

• Sell in media initiatives to client

• Integrate with neighboring disciplines (MKS Strategy Creative) on overall campaign direction

You Have:

• 3-5 years of experience in digital activation executing and optimizing campaigns acrossprogrammatic/media buying display and video platforms with a focus on data-driven results

• Hands-on experience withDSPssuch asTTD DV260 Yahoo Amazon and others.

• Strong mathematical aptitude and understanding of the digital media landscape

• Experience with budgeting forecasting and campaign optimizations across platforms

• Proficient in research audience planning and developing social media plans (audience platform placement ad mix)

• Excellent communication skills and comfortable presenting recommendations to clients

• Full campaign ownership: setup ad creation QA pacing budget management and optimizations

• Proficient in reporting and analytics including crafting insights and using Excel

• Knowledgeable about integrating online and offline media opportunities

• Knows industry tools such as (DDS/Prisma ComScore NielsenAdViews eMarketer etc.)

• Excellent presentation verbal and written skills

Salary range: $80000 - $120000 CAD

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: Experience:

Manager