Performance Marketing Manager

Campaign Management

• Build launch and manage paid campaigns across Google LinkedIn Meta Bing and emerging channels
• Pace budgets daily and weekly and optimize bids audiences and keywords against cost-per-demo and pipeline goals
• Maintain campaign hygiene: negative keyword lists audience exclusions account structure and naming conventions
• Ensure campaigns are aligned to our ICP buying stages and revenue impact

Creative and Landing Page Testing

• Run a continuous testing program across ad creative copy formats and landing pages
• Partner with Brand and Content to brief and iterate on ad creative that converts
• Monitor creative fatigue and refresh ads before performance decay

Tracking and Reporting

• Maintain tracking hygiene across platforms: UTMs conversion events and CRM lead flow
• Deliver clear weekly and monthly reporting on spend demos and pipeline by channel and campaign
• Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them

Experimentation

• Propose and run tests on new audiences ad formats and channels
• Bring a point of view: come to the table with hypotheses backed by data and scale what works

• 3-5 years of hands-on in-platform B2B paid media experience - you have personally built and managed campaigns in Google Ads and LinkedIn Campaign Manager
• Experience owning a meaningful monthly paid budget ($50K/month) with accountability to CPL cost-per-demo or pipeline targets
• Working knowledge of conversion tracking: Google Tag Manager UTM discipline offline conversion imports and pixel/CAPI setup - you can spot when tracking is broken
• Comfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshooting
• Experience running structured creative copy and landing page tests - and killing losers fast
• Data-first mindset: you can pull your own reports extract actionable insights and make confident optimization decisions
• Clear written and verbal communicator - you can explain what happened why and what you are doing about it

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools Dash Social enables brands to create content that entertains engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social visit .

At Dash Social you will be given the opportunity to take risks learn and grow your career. Youll be joining a talented hardworking team with leading policies and practices recognized as a top employer in Canada.

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Were building a team of smart curious and driven people who care about doing great work. Its the people at Dash that propel us forward.

We believe that great ideas come from different places. Were proud of the team weve built so far and are always looking for people who bring new ideas experiences and dedication as we continue to grow. If you are collaborative thoughtful eager to learn and grow and are a hard worker youll fit right in here.

Dash Socials hiring practices are based on skills potential and character regardless of race religion colour national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they addition to health and dental benefits for you and your family you can also expect:

• Vacation personal days and sick time
• RRSP/401k matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top-up plan
• Work-from-home benefit
• Flexible working hours and location
• Departmental and team-wide bonding activities