MarTech Activation Analyst

Manulife is on a journey to become a customer-focused digital leader. As we modernize our marketing technology (MarTech) stack and scale personalization we are seeking a dynamic and detail-oriented MarTech Activation Analyst to join our team. This role is crucial in developing foundational capabilities and digital architecture that delivers differentiated and personalized digital experiences using best-in-class data and digital marketing platforms.

Position Responsibilities:

• Validate incoming business intake confirming objectives scope and requirements are clear and complete before work proceeds

• Document business requirements and route requests to the appropriate delivery teams (M&I Tagging and activation)

• Coordinate effort scoping and delivery timelines with delivery partners maintaining a realistic view of what can be delivered and when

• Maintain the request backlog as a single source of truth keeping status priorities and timelines current and visible

• Support prioritization of requests in partnership with the Director and business leads

• Track requests through to delivery proactively flagging risks dependencies and delays

• Contribute to process standardization and continuous improvement across the intake and activation workflow

Required Qualifications:

• 2 3 years experience in a business analyst marketing operations or marketing coordination role

• Strong organizational and project-management skills with the ability to manage multiple concurrent requests and keep on top of shifting priorities and timelines

• Excellent written and verbal communication with the ability to translate business needs into clear structured requirements

• Comfort working across business and technical teams coordinating between stakeholders and delivery partners

• University or college degree in marketing communications business or a related field of study

• Skilled in MS Excel MS PowerPoint MS Word and SharePoint

• Familiarity with martech platforms (Adobe Experience Platform Salesforce Marketing Cloud) tagging/analytics tools or work-management tools (Workfront Jira) an asset

When you join our team:

• Well empower you to learn and grow the career you want

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words

• As part of our global team well support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.