Marketing & Growth Operations Manager

About Float

Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.

As one of Canadas fastest growing companies and top-rated startups in 2025 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Stripe Shopify Top Hat Ada Doordash Snowflake and Wealthsimple.

At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our Product

Float is Canadas intelligent financial operating system combining modern financial services and software to help businesses spend save and grow. Trusted by more than 7500 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and industry-leading support all built in Canada for Canada. Float recently announced our $85 million Series C and is backed by world-class investors including Inovia Capital Growth Equity at Goldman Sachs Alternatives OMERS Ventures and Silicon Valley Bank.

Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.

AI Use in Our Hiring Process

We use technology including artificial intelligence (AI) to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications and AI-generated interview notes guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

About the Role

Were looking for a Marketing & Growth Operations Manager to build on the early foundations of our marketing operations function. Youll partner with our Head of Growth Marketing our Growth PM and the broader RevOps org to enable pipeline generation and revenue growth. To do this you will own the evolution of marketing attribution lead-scoring and nurture processes and close the gap between our self-serve and sales-managed motions.

Your first project: audit the marketing and self-serve funnels end-to-end to understand whats measured whats broken and where the gaps are. Once that diagnostic picture is clear youll move into solutioning measurement attribution and forecasting.

What Youll Be Responsible For

• Own and manage marketing attribution building the systems needed to see where marketing spend is winning losing and where to invest next.

• Build and ship a product-qualified-lead (PQL) scoring model that hands self-serve users to Sales with a process Sales can act on

• Identify and close root causes of funnel leakage across the self-serve and inbound marketing motions with before/after evidence not just a diagnosis.

• Move cost/efficiency metrics CAC CAC payback cost-per-lead cost-per-qualified-opportunity through real experiments and interventions you run yourself.

• Own the on-ramps and off-ramps between the self-serve and sales-managed funnel in partnership with our Growth PM.

• Partner with our BDR team to improve outbound efficiency and automate list management.

• Bring order to a marketing tech stack that today spans HubSpot Salesforce and Braze improving orchestration between systems rather than working around the gaps.

• Become a trusted source of truth on funnel performance for Growth Marketing and Sales Ops.

About You

Heres what sets you up for success at Float:

• You Put Customers First Always. You care deeply about delivering meaningful value. Whether youre building internal systems or customer-facing features youre always thinking about how to make life better for our users.

• You Act Like an Owner. You take responsibility for outcomes step up to challenges and seek solutions proactivelydoing whats best for the business not just your role.

• You Think Big and Move Fast. Youre energized by building from 0 to 1. Youre not afraid to challenge the status quo experiment quickly and learn as you go.

• You Constantly Learn and Grow. Youre hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.

• You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.

• You Win as a Team. Youre a generous collaborator who values communication context and shared wins. You lift others up and help make the team stronger.

In addition to living our values you bring:

• 5 years of experience in marketing operations revenue operations or growth operations.

• Hands-on practical experience building fixing or owning multi-touch attribution models not just conceptual familiarity with different attribution approaches.

• A track record of building lead or lifecycle scoring models ideally one you can speak to with real numbers (e.g. pipeline generated SQLs surfaced).

• Fluency with CAC CAC payback cost-per-lead and cost-per-qualified-opportunity with an example of directly owning work that moved one of these metrics.

• Comfortable navigating a marketing tech stack and building or owning dashboards and reporting yourself rather than only consuming what a data team builds.

• Experience in SaaS environments where self-serve and sales-managed segments coexist.

• A systems thinker who also executes someone who designs the fix and sees it through personally.

• Comfortable navigating ambiguity in a fast-paced environment with limited existing documentation.

This may not be the role for you if:

• You want an established well-documented function to step into rather than build from close to scratch.

• Youve only worked in an oversight capacity on attribution and havent built or fixed a model hands-on.

• You want a team to manage or lean on this is a high-autonomy individual-contributor seat.

• Youre looking for a narrow single-channel specialization rather than a broad remit spanning attribution scoring systems and cross-functional partnership.

Why You Should Join

• Work at one of Canadas fastest-growing fintech companies

• Make a real impact in a high-autonomy high-growth role

• Collaborate with an ambitious and supportive team

• Competitive compensation equity options and benefits

• Hybrid work model we are based in Toronto with in-office days for connection and collaboration

• Enjoy catered team lunches every Tuesday Wednesday and Thursday

• Bring your pup to our dog-friendly office

• Thrive in a high-trust high-performance culture where your work truly matters

In Short

At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.

Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.

Required Experience:

Manager