Marketing Expert

About Us

Mind Games is North Americas go-to destination for board games puzzles toys collectibles and all things pop culture. With retail locations across Canada and the United States and a rapidly growing e-commerce presence were on a mission to deliver imagination excitement and innovation to our customers.

As we continue to grow and evolve were looking for a creative data-driven Marketing Expert to join our team at our Markham head office and support our overall marketing and e-commerce growth. This role blends creativity with data-driven decision-making and requires strong cross-functional collaboration with Operations Merchandising ECommerce and Executive Leadership. The marketing expert leads the development execution and optimization of marketing strategies that drive brand awareness customer acquisition and revenue growth across retail stores and e commerce channels.

Key Responsibilities

Brand & Strategy

• Develop and execute annual and quarterly marketing plans aligned with Mind Games goals.
• Strengthen brand positioning across all customer touchpoints ensuring consistency in tone visuals and messaging.
• Identify growth opportunities through market research competitive analysis and customer insights.

Digital Marketing

• Develop and execute a comprehensive digital marketing strategy.
• Oversee digital campaigns across paid social search email and display.
• Manage SEO/SEM strategies to increase organic traffic and improve conversion rates.
• Lead content strategy for website social media and newsletters.
• Monitor and optimize performance using analytics tools (Google Analytics Meta Ads Manager etc.).

Retail Marketing

• Develop and execute a comprehensive retail marketing strategy to enhance Mind Games retail presence and performance.
• Plan and execute in-store promotions signage seasonal campaigns and product launches.
• Support and partner with store operations to ensure marketing initiatives are executed consistently across locations.
• Support retail events demos and experiential activations to drive foot traffic.

ECommerce & CRM

• Develop and execute a comprehensive e-commerce strategy to enhance Mind Games e-commerce presence and performance.
• Collaborate with the ecommerce team to improve product listings promotional calendars and customer journeys.
• Manage CRM programs including segmentation loyalty initiatives and automated email flows.
• Track customer lifetime value retention and engagement metrics.

Campaign Management

• Lead end-to-end campaign development: concept creative briefing execution and post-campaign analysis.
• Coordinate with external agencies designers and vendors when needed.
• Ensure campaigns are delivered on time on budget and with measurable impact.

Analytics & Reporting

• Build dashboards and reports to track KPIs such as conversion rate and engagement.
• Present insights and recommendations to senior leadership.
• Use data to refine strategies and improve ROI.

Required Skills & Qualifications

• 5 years of marketing experience ideally in retail consumer goods and ecommerce.
• Strong understanding of digital marketing channels and analytics platforms.
• Strong communication and presentation abilities.
• Experience managing budgets and external partners.
• Familiarity with CRM systems email automation tools and social media management platforms.
• Bachelors degree in marketing Business Communications or a related field or equivalent professional experience.

Preferred Qualifications

• Experience in specialty retail gaming collectibles or hobby categories.
• Graphic design or creative direction experience is an asset.
• Knowledge of Shopify WooCommerce or similar platforms.
• Ability to thrive in a fast-paced entrepreneurial environment.

Success Looks Like

• Increased brand visibility and customer engagement.
• Strong measurable growth in both retail and ecommerce sales.
• High-performing campaigns with clear ROI.
• Improved customer retention and loyalty.
• Seamless collaboration across departments.
• A marketing function that elevates the companys competitive edge.

Perks & Benefit

• $38 to $46 per hour based on experience
• Business casual dress code
• Employee discount on Mind Games products
• Collaborative fun and creative work environment
• Opportunities for professional growth within a growing organization

NOTES

This is a new position. Preferably we are looking for an expert that can support our operations on retainer basis (e.g. 2 to 3 days per week). However the hours/days could increase depending on the required effort and considerations can be given for a full-time position.