Manager, Digital Analytics & Organic Growth

Holt Renfrew offers you an inspiring fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands to our commitments to corporate social responsibility you will be inspired every day.

A job at Holt Renfrew offers a competitive total compensation a generous employee discount pension and health & dental benefits tuition assistance and continuous learning and development.

About the Role

The Ecommerce team is looking for a strategic and commercially minded Manager Digital Analytics & Organic Growth to turn customer website product and search data into actionable insights that drive measurable growth for .

Reporting to the DVP Ecommerce this role will own digital measurement and performance insights across the end-to-end customer journey from acquisition and product discovery to conversion loyalty and omnichannel behaviour.

The successful candidate combines strong web and e-commerce analytics expertise with an understanding of conversion rate optimization SEO product discovery and emerging AI-powered search experiences. Working closely with Ecommerce Marketing CRM Merchandising Content Product Technology BI Finance and external partners this person will identify opportunities prioritize initiatives and measure business impact.

Key Responsibilities

Ecommerce Analytics & Insights

• Serve as the primary ecommerce analytics expert and GA4 subject-matter expert for the business owning measurement analysis reporting and interpretation of ecommerce performance
• Own the digital analytics and measurement strategy for including KPI definitions tracking requirements data governance data quality and reporting standards
• Proactively answer business questions about site brand category customer and channel performance analyzing the full digital funnel to identify performance drivers friction and growth opportunities
• Translate complex analysis into concise commercially relevant insights and recommendations tailored for senior leadership including SLT and ELT audiences with a focus on customer experience conversion revenue marketing efficiency and product discoverability
• Investigate and resolve data anomalies across web analytics the digital storefront product feeds marketing platforms order data and financial reporting in partnership with Technology BI and Finance

Customer Journey & Optimization

• Establish and support a test-and-learn approach to conversion rate optimization including experimentation A/B testing results analysis and recommendations for scaling successful initiatives
• Partner with CRM and data teams to strengthen understanding of cross-channel browsing engagement and purchase behaviour

Organic Growth & Discovery

• Partner with Content Merchandising Product and Technology teams to improve organic search performance technical SEO content relevance website architecture structured data and product discoverability
• Monitor SEO on-site search product-feed shopping and emerging AI-powered search performance; identify opportunities to improve qualified traffic engagement assisted conversion and revenue
• Work with Merchandising and Product Information Management teams to improve product taxonomy titles attributes descriptions images and product-data quality for on-site search SEO shopping visibility and AI-driven discovery

Qualifications and Experience

• Bachelors degree in Business Mathematics Statistics Computer Science Marketing Analytics Economics or a related field
• 58 years of experience in digital e-commerce product or marketing analytics conversion rate optimization SEO or a comparable data-driven role
• Strong hands-on experience with Google Analytics 4 Google Tag Manager Google Search Console digital measurement design and dashboarding tools such as Looker Studio Looker Power BI or Tableau
• Advanced SQL skills and working experience with cloud-based data environments preferably Google BigQuery
• Experience with customer journey analysis funnel analysis segmentation experimentation and A/B testing
• Working knowledge of technical SEO content SEO structured data website architecture Google Merchant Center product feeds and e-commerce product discovery
• Familiarity with SEO tools such as Screaming Frog Ahrefs Semrush Sistrix or comparable platforms
• Understanding of AI-powered search and generative search experiences with the ability to apply practical customer-focused SEO and content principles
• Excellent communication and stakeholder-management skills with the ability to turn complex data into concise actionable recommendations
• Experience in luxury fashion retail marketplace or high-consideration e-commerce environments is an asset

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Hiring Reason - Existing Vacancy

Holt Renfrew is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds abilities and experiences make our business stronger. If you are contacted for a job opportunity and require accommodation please email and let us know so we can ensure you have an accessible candidate experience throughout the recruitment process. All requests are confidential and used only to meet candidate needs.

Hiring Range / Échelle salariale à lembauche :

$110000.00 - $130000.00 / 110.00000$ - 130.00000$ (per year / par an)

Final compensation for this position will be determined based on the candidates unique skills expertise individual qualifications and assessed contributions to the role following the completion of the interview process. The range stated is the starting range for this position. Offers may vary with experience qualifications performance and local market conditions. We strive to offer competitive compensation that aligns with a candidates contributions to our team along with a comprehensive benefits package enticing perks pension matching incentives and our coveted employee discount. / La rémunération finale pour ce poste sera déterminée sur la base des compétences uniques du candidat de son expertise de ses qualifications individuelles et de lévaluation de sa contribution au poste à lissue de la procédure dentrevue. La fourchette indiquée est la fourchette de départ pour ce poste. Les offres peuvent varier en fonction de lexpérience des qualifications du rendement et des conditions du marché local. Nous nous efforçons doffrir une rémunération compétitive qui corresponde à la contribution du candidat à notre équipe ainsi quun ensemble complet de garanties davantages attrayants de cotisations de retraite assorties par lemployeur de primes dencouragement et notre très convoitée remise demployé.