Lead, Go to Market Intelligence

The Opportunity

Euna Solutions is hiring a Lead Go to Market Intelligence to own the account and contact intelligence layer that tells our sellers which public sector agencies to pursue and when. This covers the quality of the account and contact database the Intent-to-Buy and Propensity-to-Buy scoring models ICP and segmentation and competitive intelligence. The role is hands-on technical: you will write SQL and Python daily build and validate predictive models against closed outcomes and own the analytical pipelines that turn raw public sector signal into ranked target lists.

What Youll Do

Account and Contact Data Foundation

• Own account and contact data standards for prospect and target accounts including completeness accuracy and coverage benchmarks by segment and territory
• Monitor data hygiene on a published cadence and drive remediation with GTM Systems rather than reporting the problem and stopping
• Define enrichment requirements for accounts and contacts and manage vendor selection ingestion logic and refresh cadence across our data sources

Intent-to-Buy and Propensity-to-Buy Scoring

• Own the design feature engineering and ongoing refinement of the Intent-to-Buy and Propensity-to-Buy scoring models across solutions and segments selecting the modeling approach (weighted heuristics logistic regression tree-based machine learning classifiers) that the data volume and signal quality actually support
• Validate model performance against closed outcomes using holdout testing and backtesting: measure lift precision and recall by score band and calibration of predicted versus actual conversion and publish the results
• Recalibrate the models on evidence version the model logic and feature definitions in code and document what changed why and what effect it had on predictive performance
• Bring in public sector signal sources including procurement and budget activity grant awards and audit and compliance data and test each candidate feature for predictive contribution before it enters the model

ICP Segmentation and Targeting

• Analyze win rate sales cycle churn and expansion patterns by segment vertical and solution using cohort and regression analysis to sharpen the ideal customer profile distinguishing signal from segment mix effects
• Translate ICP findings into targeting rules the field can execute against not just a slide
• Support territory design with account-level intelligence on where the addressable opportunity actually sits

Competitive and Market Intelligence

• Own competitive intelligence: who we win against who we lose to in which segments and solutions and what the pattern in the loss reasons is telling us
• Own our FOIA and public records strategy as an intelligence source and convert findings into structured commercial insight
• Maintain competitive positioning inputs that Sales and Marketing can use in live deals

Activation with the Field

• Partner with Sales BD and Marketing to operationalize scoring and segmentation into territory views prioritized target lists and outbound workflows
• Collect field feedback on scoring and targeting quality and treat it as data rather than noise

What You Bring

• You have 4 years in go-to-market analytics revenue operations market intelligence or a comparable analytical function
• Hands-on experience building and validating an account scoring lead scoring or propensity model end to end: feature selection model choice holdout or back test validation and measured performance against real outcomes
• Strong SQL including joins across large multi-table datasets and window functions and working proficiency in Python for data analysis and modeling (pandas scikit-learn or equivalent)

Nice-to-Have Qualifications

• Public sector or GovTech market exposure and familiarity with public procurement and budget data
• Experience with enrichment or intent data vendors and with managing a vendor relationship
• Applied statistics and machine learning grounding: regression and classification methods evaluation metrics (precision recall lift AUC) and the judgment to know when a simpler model wins
• Experience with cloud data warehouse environments (Athena Redshift Snowflake) and transformation tooling plus Tableau Power BI or Looker for delivery
• Hands-on use of LLM-based tooling for enrichment classification or unstructured data extraction (e.g. mining call transcripts or public records at scale)

Location

This position will be hybrid with 3 days/week in our Oakville ON office.

Travel required approximately two to four times per year for planning cycles and sales kickoff.

Compensation Range: $110-137500K

We believe in openness so we publish our range from the start. Where an offer will land depends on your background strengths and how youll contribute to the work ahead.

This role fills an existing vacancy. Euna uses AI responsibly to assist in screening assessing or selecting applicants. AI helps us work smarter but people lead the process.

AI Mindset at Euna Solutions

We believe the future of work is human AI. At Euna Solutions we encourage our team members to leverage AI tools to enhance creativity efficiency and decision-making. Were looking for people who are curious about emerging technologies eager to experiment and committed to using AI responsibly to augment not replace their expertise.

If you enjoy exploring new ways to solve problems learning continuously and applying AI to make your work smarter and more impactful youll thrive here.

Life at Euna Solutions

Were a team of builders problem-solvers and public sector champions. Weve built a workplace around a straightforward idea: people do their best work when theyre trusted supported and not running on empty.

Heres what that actually looks like:

How we work Were hybrid three days a week in our Oakville or Atlanta offices with standard hours on those days. What the remaining days look like depends on your role and your manager. We talk about it early in the process so there are no surprises on either side.

Eunafier Days Twice a year you get an extra day tacked onto a long weekend. We think recharging is part of doing good work not a reward for it. Use it however you need.

Community is part of who we are Our Engagement Committee finds meaningful ways to give back through time donations and shared expertise. Were invested in the places where our people actually live and work.

Philanthropy Time We give every employee up to eight hours a year to spend on causes that matter to them. We want you to show up for your community and we make time for it.

Real connection at scale You wont know all 600 people and thats okay. What matters is building real relationships with the people you work with every day. Our culture team creates consistent opportunities for that so work doesnt feel isolating.

Room to grow Whether youre going deep on AI building expertise in government tech or stepping into a bigger role we invest in your development through budget mentorship and real opportunity to move when youre ready.

About Euna Solutions

Euna Solutions is the leading provider of purpose-built cloud-based software designed to streamline procurement budgeting payments and grants management for public sector and government organizations. Eunas AI-powered features and intelligent automation help organizations make better-informed decisions ensure compliance empower collaboration and reduce administrative burden. Eunas full-cycle financial suite supports more than 3600 organizations across North America in building trust enabling transparency and driving positive community impact. Recognized on Government Technologys GovTech 100 list Euna Solutions is committed to advancing public sector innovation. To learn more visit . Eunas privacy policy is available here.

Please visit our website: and check out our LinkedIn Pages believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and if youre excited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small) please let us know.

For any inquiries or requests regarding accessibility at Euna Solutions please email or call our office at 1.877.707.7755. Upon request appropriate accessible formats or arrangements will be provided as soon as practicable.

Required Experience:

Manager