Director, Public Relations

Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S. people turn to Thumbtack to complete urgent repairs seasonal maintenance and bigger improvements. We help homeowners know which projects to do when to do them and who to hire from our growing community of 300000 local service businesses. If making an impact inspires you join us. Imagine what well build together.

The Brand & Communications teams are the storytelling engine for Thumbtack building belief in who we are what we do and the impact we make. Our team is the emotional backbone of the company comprised of strategists designers writers producers and both internal and external comms specialists. By combining strategic storytelling bold creativity and purposeful communication we grow brand equity that strengthens demand engagement partnerships and long-term trustand we do it from the inside out.

Were looking for a Director Public Relations who is ready to build something. This role isnt about inheriting a playbook but about writing one. Youll own Thumbtacks earned media strategy and reputation at a moment when the narrative is being shaped in real time the media landscape is shifting constantly and the opportunity to say something genuinely differentiated has never been greater. This is a role for someone who draws energy from ambiguity challenges conventional PR thinking and understands how AI and algorithmic discovery are reshaping the media landscape in real time. As a senior leader accountable for how Thumbtack shows up in the world youll translate bold ambition into stories that land authentically with customers media and stakeholders and youll build the systems relationships and team culture to do with consistency and courage.

• Define and own a PR strategy built for a brand in motion one that moves with the narrative anticipates the media landscape and isnt afraid to pioneer spaces without a roadmap

• Serve as the senior voice and strategic lead for all earned media narrative development and crisis management working to connect Thumbtacks why to stories that resonate across consumer trade and corporate channels

• Lead integrated comms campaigns end to end: from story development and spokesperson prep through pitch execution and coverage analysis

• Build hire and develop a high-performing team and agency ecosystem attracting talent who shares a bias for bold intentional storytelling

• Design and continuously improve workflows messaging frameworks and rapid-response systems that enable speed and creative conviction

• Operate as a strategic business partner to senior stakeholders focusing on shaping narrative proactively and building the functions credibility as a driver of business outcomes not as an executor of comms tasks

• Foster a culture of accountability creative risk-taking and resilience while role modeling Thumbtacks values and leading through change

• 10 years of experience in public relations communications or earned media with 3 years of demonstrated people leadership

• A track record of building (not just executing) PR strategy with examples of work that challenged norms and/or created new narrative territories

• The instinct and courage to operate without a pre-existing playbook and the discipline to build one that others can follow

• Fluency in how stories move through a modern media landscape (inclusive of how earned media interacts with algorithmic discovery AI-generated summaries and shifting audience trust) and the judgement to navigate it with clarity and conviction

• Strong editorial judgment and the ability to identify shape and protect stories that are genuinely differentiated

• A leadership style that raises the ambition of the people around you someone who changes how a company thinks not just what it does

• For candidates living in Ontario and British Columbia the expected salary range for the role is currently $181100 - $234300

  Note: Thumbtack uses AI tools to support our resume screening process. However our Recruiting teams expertise and judgment guide hiring decisions.

Actual offered salaries will vary and will be based on various factors such as calibrated job level qualifications skills competencies and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .

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Required Experience:

Director