Director, Marketing Banff Jasper Collection

At Pursuit we offer more than just a place to visit we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges all designed to highlight the unique beauty of each location. Beyond that we offer thoughtfully crafted restaurants retail and transportation services that help our guests immerse themselves fully in the experience. What ties it all together are the friendly faces youll find along the way the thoughtful amenities and the delightful details that make every visit feel personal and unforgettable.

This is one of the most consequential marketing leadership roles at Pursuit. The Banff Jasper Collection is our largest and most complex business and this Director owns the marketing engine behind it spanning world-renowned attractions distinctive hotels and lodges and a pipeline of brand-new experiences preparing to launch. You will lead a team of six sit at the center of our commercial strategy and have a direct measurable impact on the growth of the business. If you want a role where your marketing decisions visibly move the numbers shape the guest experience in extraordinary places and help launch new attractions the world has never seen this is it.

The Director of Marketing Banff Jasper Collection leads all marketing activity that drives consumer-direct visitation and revenue across our Banff Jasper Waterton and Golden businesses. Reporting to the Senior Director of Revenue and partnering closely with Pursuits growth marketing brand digital and operations teams this leader turns business strategy into marketing action owns revenue targets and is a driving force behind the successful launch of new experiences and capital investments.

This is a builders role for a commercial marketer someone who is equally comfortable setting strategy and rolling up their sleeves to execute and who measures success in revenue delivered.

Strategy & Commercial Impact

• Translate business objectives and operational priorities into clear marketing strategies and activation plans keeping every marketing dollar directly connected to a commercial or operational outcome.
• Own revenue targets for the Collection and drive the marketing strategy that delivers them across all businesses and channels.
• Contribute to the enterprise business plan that optimizes growth across all channels and businesses.
• Serve as Pursuits expert on our guests competitors and destinations building and evolving guest journey maps and using customer market and business insights to identify opportunities and shape strategic priorities.

Go-to-Market & New Experience Launches

• Oversee the design and execution of go-to-market and seasonal-readiness plans that bring unforgettable experiences to market on time and on target.
• Own go-to-market strategy for new capital investments ensuring the successful launch and commercial performance of new experiences in Banff Jasper Golden and Waterton.
• Ensure alignment between local business needs and digital development optimizing marketing promotions based on real-time business performance and enterprise targets.

Leadership & Partnership

• Lead coach and develop a team of six marketing professionals building a culture of accountability collaboration and high performance.
• Be a strategic business partner to operational and support-services leaders building trusted relationships up to the VP and C-suite level and leveraging the broader Marketing organization to drive enterprise outcomes.
• Grow in-destination relationships across destination marketing organizations (DMOs) and industry partners.
• Partner with brand digital guest insights and communications teams in a collaborative cross-functional environment to develop tactical plans that support the overarching marketing strategy and business goals.

Performance & Budget

• Drive insight from core marketing KPIs and align teams around continual optimization and measurable improvement.
• Establish and own the marketing budget to support annual goals managing to plan throughout the year and reallocating spend to the highest-return opportunities.
• Support broader Pursuit marketing projects and initiatives as needed.

• Minimum 10 years of marketing experience including significant experience in hospitality travel attractions or a related experience-led industry.
• A proven track record of tying marketing investment to revenue and commercial targets including the ability to prioritize resources optimize spend based on performance insights and hold teams and partners accountable for measurable business results.
• Experience owning and managing a substantial marketing budget.
• Demonstrated ability to synthesize complex performance data into clear actionable strategy.
• Experience leading a high-performing team with a genuine talent for coaching developing and retaining people while setting a high bar for accountability and results.
• Demonstrated ability to operate effectively within a complex cross-functional organization and influence outcomes across multiple projects and brands.
• Fluency with data-driven digital-first marketing including MS Office the Adobe Creative Suite digital marketing and social media.
• Bachelors degree in marketing communications resort management tourism or business preferred.
• Valid passport and drivers license (some travel within our geographies is required).

• A commercial instinct a natural drive and curiosity about the business and what could be.
• Bias for action and a strong sense of urgency; you organize and prioritize well in a fast-paced environment.
• Resourceful adaptable and resilient with strong self-awareness.
• A collaborative team player who builds strong working relationships across the organization.
• Excellent written and verbal communication skills.
• A hospitality and growth mindset including toward internal partners and teams.

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About Us:

Were more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate our collection of hotels and lodges recreational attractions ground transportation services retail food and beverage sightseeing tours and travel products are tied together by iconic destination-worthy locations in Alaska Montana the Canadian Rockies Reykjavík and Costa Rica.

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index we specialize in attractions-led hospitality consistently generating revenue and delivering value to our shareholders.

What will your work environment be like

At Pursuit our locations are more than just a place to work its a space where you can bring your whole self collaborate with talented teams across departments and build lasting friendships. We believe in fostering an environment where work and play coexist so whether youre tackling projects or enjoying our many perks youll feel supported and valued. With a variety of great benefits were committed to ensuring that your time with us is as fulfilling as it is fun.

Our team shares a passion for adventure and an authentic desire to play host to the world. We are united by our connection to the people and places were lucky to call home. Our workforce is diverse. Our team members come here to embrace the extraordinary. To watch the sunrise and set each day in a place that for many people exists only in their imagination. To build career experience beside seasoned professionals a community of people who say yes to adventure time and time again. To be a part of the #PursuitLife and live each day with purpose turning moments into memories

PURSUIT PERKS

• Join an inclusive global team and make life-long connections

• Enjoy free access to Pursuit attractions and 50% off for friends

• Get discounts on hotel stays dining and retail

• Access subsidized mental health and wellness resources

Equal Employment Opportunities Information

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race color age religion gender sexual orientation disability veteran status and other protected places a high value on diverse backgrounds and experiences recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the country where the role is locatedto apply and join our inclusive team!We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you cant apply online or need accommodation during the application or hiring process please contact our Talent & Acquisition Team

We thank all candidates for their interest; however please note that only applicants selected for further consideration will be contacted directly.