Director, Demand Generation

Agency:

Flywheel

Job Function:

Communications and PR

Job Subfunction:

Marketing Generalist

Job Description:

About Flywheel

Flywheels suite of digital commerce solutions accelerate growth across all major digital marketplaces for the worlds leading brands. We give clients access to near real-time performance measurement and improve sales share and profit. With teams across the AmericasEuropeand APAC we offer a career with real impact endless growthopportunitiesand the support you need to be the best you can be.

The Opportunity

Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua drivingqualifiedpipeline through multi-channel campaigns account-based marketing and strategic sales enablement.

What Youll Do
Build and execute North America demand generation strategy translating it into measurable pipeline impact across awareness engagement meetings and revenue

Lead channel optimization (paid search social LinkedIn SEO email webinars) and manage budget allocation based on performance and pipeline contribution

Partner with Sales Directors BDRs and Growth Marketing to develop account-based strategies sales plays and enablement content that drives self-sourced pipeline

Own full-funnel reporting and analyticsestablishing KPIs by channel campaign and persona whileidentifyingbottlenecks and driving rapid iteration

Support event-driven demand generation and event ROI tracking

Lead and coach demand generation team members within a cross-functional Center of Excellence model


Who You Are
8 years of B2B demand generation revenue marketing or integrated campaign experience (3 years leading teams)

Commercially minded with proven success driving pipeline and revenue through multi-channel programs

Data-driven and analyticalcomfortable diagnosing problemsoptimizingperformance and communicating business impact

Experienced with ABM paid media marketing automation (HubSpot) Salesforce and analytics platforms

Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels

Experience in digital commerce SaaS managed services or marketing services is a plus



The Interview Process:

Every role starts the same an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.

Every role is different after the initial call but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the your initial call we will walk you through exactly what to expect the process to be.

Inclusive Workforce

At Flywheel our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.

Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race colour religion sex sexual orientation age marital status gender identity national origin disability or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process please let us know at so that we can support you.

$130000- $150000 CAD

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.