Digital Marketing Engagement Specialist

At CI we see a great place to work as one that is a safe place for everyone to have a voice where people are empowered to take ownership over meaningful work where there is an opportunity to grow through stretching themselves where they can work on innovative products and projects and where employees are supported and engaged in doing so.

WHAT YOU WILL DO

• Design implement and manage automated marketing campaigns using Salesforce Marketing Cloud.

• Develop and optimize campaign journeys segmentation strategies tool functionality to improve engagement and performance.

• Collaborate with multiple lines of business to support our Omnichannel content.

• Maintain and document the marketing automation processes procedures programs and workflows between CIs various applications.

• Monitor and analyze campaign performance metrics providing insights and recommendations for continuous improvement.

• Utilize Salesforce reporting tools to create reports that track KPIs and campaign effectiveness and build audiences.

• Collaborate with cross-functional teams (sales product content) to ensure cohesive marketing strategies and messaging.

• Integrate Salesforce Marketing Cloud with other marketing technologies and CRM systems.

• Assist in creating compelling email content landing pages and other digital assets tailored to various audience segments.

• Ensure all content aligns with brand guidelines and marketing objectives.

• Stay up-to-date with industry trends and best practices in marketing automation and digital marketing.

• Support team members in using Salesforce Marketing Cloud and best practices for campaign execution.

WHAT YOU WILL BRING

• Bachelors degree in Marketing Communications Business or related field.

• 2 years of experience in digital marketing with a focus on marketing automation or email marketing.

• Proficiency in Salesforce Marketing Cloud.

• Familiarity with the Salesforce & Adobe suite of tools is a plus.

• Strong analytical skills and experience with data-driven decision-making.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Familiarity with HTML CSS and email design best practices is a plus.

This role follows our in office work model and requires employees to be onsite four days per week to support collaboration and business needs.

This opportunity is for an existing vacancy with the company. Theanticipatedbase salary range for this position is$55000to $95000. Exactsalary depends on several factors such as experience skills education and budget. Salary range may vary based on geographic addition to base salary this position is eligible for participation in a bonus addition The Company offers a variety of benefits to eligible employees including health insurance coverage wellness programs life and disability insurance retirement savings plans paid leave programs education-related programs paid holidays and vacation time and many others. Many of these benefits are subsidized or fully paid for by the company.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965 we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition a desire to commit to a curious mindset for continuous learning and a willingness to go the extra mile thrive at CI.

A Supportive Environment for Success

We offer an in-office environment competitive benefits and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Topup program
• Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements we encourage you to apply to investigate the opportunity further.

Please submit your resume in confidence by clicking Apply. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (CI) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities require this posting in an additional format or require accommodation at any stage of the recruitment process please contact us or call ext. 4747.