Digital Engagement Specialist

Number of Vacancies: 1

Type of Contract: Permanent

Hours of Work: 37.5 Hours/Week

Compensation: $62348.21- $64867.07

Job Code: 1-COM-2026

Start Date: TBD

Department: Communications

Location: Hamilton ON

ABOUT US

Founded in 1889 YWCA Hamilton is known as one of Hamiltons original social innovators and works from a feminist anti-racist and anti-oppressive framework. We are committed to providing meaningful and accessible services that create opportunities to amplify voices and co-create gender-inclusive and equitable communities.

YWORK FOR US

Grounded in our core values of intersectional feminism people-centered approaches belonging shared responsibility and strong partnerships our work is guided by the belief that lasting change can be created together. YWCA Hamilton envisions an equitable world where women (cis and trans) girls Two-Spirit and gender-diverse people have the rights and resources to shape their own lives and lead their communities. Join us in taking bold action that leads to life-changing impacts in our community.

AS A YWCA HAMILTON EMPLOYEE YOU GET

• On-the-job training and professional development opportunities
• Childcare discounts
• Opportunities to get involved in our community
• A competitive total rewards package that may include extended health benefits and paid sick time (eligibility criteria applies)

If youre passionate about making a positive impact in the lives of women children gender diverse people and families every day we would love for you to join our team!

RESPONSIBILITIES

Reporting to the Communications Manager the Digital Engagement Specialist supports YWCA Hamiltons digital engagement and communications strategy through content creation storytelling audience engagement and campaign coordination.

The role strengthens the organizations digital presence across email web and social media platforms to support community engagement advocacy programs and fundraising efforts. Responsibilities include leading digital content planning supporting newsletter and email engagement strategies and contributing to integrated communications campaigns.

The Specialist uses digital insights and audience engagement data to strengthen community connection and support long-term supporter and donor engagement. Working collaboratively across teams the role ensures digital communications are accessible audience-informed and aligned with YWCA Hamiltons values and commitment to equity anti-racism anti-oppression and social justice.

KEY RESPONSIBILITIES:

Leads digital content planning across email web and social platforms to support organizational priorities campaigns and community engagement goals;

Develops integrated content calendars storytelling frameworks and audience-informed communications plans;

Builds and maintains the organizations newsletter and email engagement strategy including editorial planning segmentation and performance optimization;

Develops and implements audience engagement strategies that support subscriber growth community connection and pathways to supporter and donor engagement;

Uses segmentation storytelling and engagement data to strengthen retention participation and conversion across digital channels;

Collaborates with Communications Philanthropy Public Affairs and program teams to align digital engagement with organizational campaigns and fundraising priorities;

Oversees newsletter coordination and distribution in collaboration with the Communications team and Manager;

Supports digital engagement strategies that strengthen participation advocacy supporter cultivation and community connection;

Supports integrated digital campaigns across email web social and community engagement initiatives;

Identifies opportunities to deepen audience engagement and guide users through meaningful digital engagement pathways;

Ensures consistency in messaging storytelling and brand voice across platforms;

Coordinates stories testimonials and community-centered content to support organizational communications;

Supports graphic design for campaigns alongside outside consultants as needed;

Supports website content strategy accessibility and user experience improvements;

Monitors digital engagement metrics across email social web and campaigns;

Monitors audience engagement and conversion trends to identify opportunities to strengthen supporter and donor journeys;

Translates data into insights and recommendations to improve engagement and performance;

Works with the current IT/Web Team to help improve digital workflows processes and consistency across the organization;

Ensures confidentiality and privacy of sensitive records;

Provides process and system improvement recommendations;

Understands emerging trends leading practices industry professional standards tools and opportunities to strengthen digital engagement and visibility

Nurtures and forms meaningful internal and external working relationships and partnerships;

Recommends changes to policies processes and systems as appropriate to improve and enhance service delivery;

Supports YWCA Hamilton mission vision and values;

Perform other duties as required.

WORKING CONDITIONS:

Works 37.5 -hour work week; work on evenings or weekends may be required;

May be required to travel from time to time.

QUALIFICATIONS

Post-secondary education in Communications Digital Media or equivalent academic and/or work experience;

35 years of experience in digital communications marketing or content strategy;

Experience developing digital content strategies and multi-channel campaigns;

Strong writing design editorial storytelling and audience engagement skills;

Experience managing email marketing and newsletter programs;

Experience with social media CMS platforms email tools and analytics/reporting tools;

Strong skills within Canva Web Design Adobe Creative Suite or similar design tools;

Strong organizational and project coordination skills;

Must be able to lead and work from a feminist anti-racist / anti-oppressive perspective for operations and strategic planning;

Excellent written and verbal communication skills;

Must provide a current Criminal record Judicial Matters or willingness to obtain at own cost;

Ability to work independently with minimal supervision and also work effectively in a team;

Ability to travel as needed;

Bilingual English/French or other languages an asset.

As part of YWCA Hamiltons commitment to Access and Equity we strive to represent the diverse communities that we serve. Individuals who are women First Nations Métis immigrant refugee LGBTQ2S; individuals with disabilities; and individuals from racialized communities or other marginalized communities are encouraged to apply.

Accommodations are available throughout the recruitment process if you require accommodation please reach out to

Personal information collected during the recruitment process will only be used for employment opportunities in accordance with the Freedom of Information and Privacy Act. Only applications from individuals eligible to work in Canada will be considered. YWCA Hamilton may use AI tools to screen assess or select applicants during the hiring process.

Thank you for your interest in YWCA Hamilton. Only those selected for further consideration will be contacted.

Please visit our careers page to see more job opportunities.