Digital Communications Officer (Events)

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Job Summary

A Brief Overview

Reporting to the Director Digital Engagement The Digital Communications Officer serves as the technical lead and subject matter expert for Advancements event technology ecosystem including event registration platforms check-in solutions and event applications. The role is responsible for the administration governance and optimization of these systems ensuring they effectively support engagement activities across the division.

Working closely with partners throughout Advancement the Digital Communications Officer provides strategic guidance training and technical support to promote consistent and effective use of event technologies. This includes configuring and supporting event registration experiences establishing and maintaining standards for data quality accessibility and user experience and ensuring compliance with institutional policies and best practices.

The role also oversees platform functionality identifies opportunities for process improvement and system enhancement develops documentation and governance frameworks and serves as a key liaison between business users and Advancement constituents to support the successful delivery of event-related digital solutions.

In addition the Digital Communications Officer conducts market research and surveys and leverages analytics to evaluate the effectiveness of digital marketing event and engagement strategies. The role analyzes trends in event participation and constituent engagement producing reports insights and recommendations that inform decision-making and strengthen future communications and engagement plans. The role also supports event coding by ensuring partners submit and maintain up-to-date coding while monitoring and reporting on coding to support a consistent digital event experience. The position also provides support for email marketing and website initiatives as required.

This position creates implements and regularly updates digital marketing plans for the units programs teams and/or events. This position initiates and conducts market research and surveys and leverages analytics to monitor the effectiveness of the units online marketing strategies. This position develops reports and generates insights and recommendations to inform and improve upon the units digital marketing strategies and plans. This position also develops monitors and administers social media marketing budget.

Job Description

What you will do

• Creates implements and regularly updates digital marketing plans for the units programs teams and/or events.
• Initiates and conducts market research and surveys and leverages analytics to monitor the effectiveness of the units online marketing strategies.
• Develops reports and generates insights and recommendations to inform and improve upon the units digital marketing strategies and plans.
• Recommend and develop policies procedures guidelines and templates for consistency in use across the unit.
• Develops monitors and administers social media marketing budget.
• Oversees review and implements website strategy and digital marketing projects.
• Coordinates workflow between the unit and third parties.
• Provide oversight of event technology systems including registration check-in tools and applications ensuring consistent configuration and alignment with institutional standards.
• Oversees casual and student staff who work in support of the initiatives in the unit.
• Other duties as required in support of the department and/or unit.

• Four-Year Bachelor Degree or addition requires trade certification qualification or on-going learning to remain ahead of changes in technology or emerging fields.

• More than 3 years and up to and including 5 years of experience.
• Experience developing and managing marketing plans considered an asset.
• Experience developing coordinating and producing promotional and marketing material considered an asset.
• Experience in client and/or customer experience functions considered an asset.
• Experience in data trend analysis and reporting considered an asset.
• Experience working at a post-secondary education institution considered an asset.
• Experience working in a comparable client-focused environment considered an asset
• Experience with assessing emerging trends technologies electronic platforms and potential digital business opportunities considered an asset (e.g. social media etc.).

• Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
• Provide effective consultation and advice on non-straightforward and/or complex issues.
• Interaction with others requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the different needs of different audiences.
• Builds relationships trust and credibility.
• Prioritize and distribute work to deliver objectives on time and to the highest standard.
• Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
• Actively participate in project team meetings and develop individual and unit project plans.
• Lead procedural or technological change within a unit.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Seek information and input to fully understand the cause of problems.
• Appropriately assesses risks before making a decision.
• Contribute to the creation and evaluation of possible solutions.
• Take action to remove obstacles and address problems before they impact performance and results.
• Apply equity diversity accessibility inclusion and Indigenization considerations to decision making and planning.
• Promote a work environment that is free from sexual violence harassment and discrimination and the ability to show empathy for those who have experienced trauma.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queens is strongly committed to employment equity diversity and inclusion in the workplace and encourages applications from Black racialized persons Indigenous people women persons with disabilities and 2SLGBTQI accordance with Canadian Immigration requirements priority will be given to those who are legally eligible to work in Canada.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at .