Digital Ads Manager

The Role We are seeking a Digital Ad Specialist who masters Ad Managers Google Tag Manager (GTM) GA4 and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations building structured A/B tests writing data-driven creative briefs for our internal design team and maintaining end-to-end conversion tracking architecture.

Core Responsibilities

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive data-backed adjustments to bidding budgets creative rotations and targeting.
• Tracking Architecture: Build troubleshoot and maintain custom event tracking using GTM GA4 Microsoft Clarity and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative copy landing page variants) with clear hypotheses sample logic and post-test analyses.
• Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.

Requirements

• Advanced hands-on mastery of Meta Ads Manager Google Ads (PMax Search YouTube) GTM GA4 and Microsoft Clarity.
• Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
• Ability to isolate true incremental performance from platform-attributed vanity metrics.

Pay: $45000.00-$65000.00 per year

Ability to commute/relocate:

• Oakville ON L6H 6Z7: reliably commute or plan to relocate before starting work (required)