Demand Generation Manager

Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts and broader pipeline-generating campaigns across the this role youll take campaigns from planning through execution measurement and optimization working closely with Sales SDRs RevOps and Content along the way. Youll be equally comfortable building a personalized 1:1 program for a single enterprise account and running an integrated multi-channel campaign designed to fill the top of funnel. This is a role for someone who thinks in both precision and scale and whos energized by owning outcomes end to end.

Note: This is an existing vacancy on the team

• Design and execute ABM programs (1:1 1:few and 1:many) targeting named strategic and enterprise accounts

• Partner with Sales and Account Executives to build account plans map buying committees and personalize messaging by persona and account

• Coordinate multi-channel ABM plays including personalized advertising direct mail executive events 1:1 outreach and LinkedIn/social in partnership with our Ad Agency

Demand Generation

• Own email marketing strategy end to end including lead scoring segmentation nurture streams and lifecycle reporting

• Plan and launch integrated demand gen campaigns across paid email webinars content syndication and organic channels to drive qualified leads sales-ready opportunities and pipeline growth

• Manage campaign frameworks including personas buyer journeys offers and conversion paths

• Optimize landing pages forms CTAs and lead magnets to improve conversion rates

• Partner with Sales to align on ICP lead qualification criteria handoffs and feedback loops that improve conversion rate and velocity

• Collaborate with Content Sales and subject matter experts to create assets supporting awareness consideration and decision stages

Optimization & Reporting

• Continuously test and optimize channel mix messaging and campaign structure based on performance data

• Manage and analyze campaign and funnel performance delivering actionable insights and recommendations to leadership

• Own and report on core demand metrics including MQLs SQLs pipeline contribution cost per lead and ROI

• 4-7 years in B2B marketing with direct experience running both ABM programs and broader demand gen campaigns

• Proficiency with marketing automation and CRM platforms (Salesforce HubSpot Hockeystack BI Tools)

• Strong grasp of funnel metrics (MQL SQL pipeline velocity ROI) and attribution models

• Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment

• Excellent project management skills with the ability to run multiple concurrent campaigns against competing timelines

• An analytical mindset with the ability to translate data into actionable campaign optimizations

• Strong written and verbal communication skills and comfort presenting results to leadership

• Experience in a B2B SaaS or tech company is an asset

• Familiarity with intent data predictive scoring or AI-driven personalization tools is an asset

• Background in paid media (LinkedIn Ads Google Ads Capterra Reddit etc) or content syndication vendors is an asset

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQd in Canada with established hub regions around the world from which we hire.

• Our employees (or Loopers as we call ourselves!) live and work in Canada (British Columbia and Ontario) London and India (specifically in Gujarat Maharashtra and Bengaluru).

• The majority of our team is based in ON and BC which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• Youll collaborate with your teams virtually across the UK India and North America (were just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday

• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s we leverage Lattice for our 1:1s and performance conversations

• You will have the opportunity to elevate your craft and the opportunity to explore your creativity with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well-being starting day 1 with Loopio.

• Well set you up to work remotely with a MacBook laptop a monthly phone and internet subsidy and a work-from-home budget to help get your home office all set up.

• Youll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

• Participate in townhalls AMA (Ask-Me-Anything) and company celebrations to celebrate the big wins and milestones as #oneteam!

• Our four Employee Resource Groups offer opportunities for employees to learn and connect year-round.

• Youll be a part of an award-winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications Read this Hi there we recognize that all too often potential candidates dont apply for a position simply because they dont hit every single criteria included in the job descriptionparticularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage so weve created prompts in the application for you to share more about yourself. If youve made a career transition (or a few!) youre self taught in a new role or you have skills/experience youd like to highlight we want to hear more about what you could bring to the table.

AI in Recruitment At Loopio we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening drafting preliminary job descriptions generating initial interview questions transcription and occasionally sourcing prospective candidates. However AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews The Loopio interview process is designed to help us better understand your professional experiences as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment our AI Interviewee Policy allows the use of AI for initial support; however the final submission must be a true reflection of your personal insights skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team () should you require accommodations at any point during our virtual interview processes.

Required Experience:

Manager