Coordinator, Fan Access

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE) we exist to deliver the ultimate fan experience by lifting trophies spirits and communities united as one.

Were more than a workplace. We are a team of passionate people boldly building the future of sport and entertainment together. We believe in the power of play the strength of collaboration and the energy that comes from showing up with purpose.

From the ice to the pitch the hardwood to the digital arena were proud to be the driving force behind the Toronto Maple Leafs (NHL) the Toronto Raptors (NBA) Toronto FC (MLS) Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL) Raptors 905 (NBA G League) Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams and world-class entertainment to life at our iconic venues including Scotiabank Arena BMO Field Coca-Cola Coliseum Ford Performance Centre BMO Training Ground and OVO Athletic Centre. Off the field we serve up elevated dining at e11even Real Sports and our signature club spaces like Hot Stove Club ScotiaClub and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad we use the power of sport to help youth facing barriers reach their full potential. Since 2009 weve invested more than $45 million into Ontario communities -- and were just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role everyone belongs and everyone contributes to something bigger than themselves.

So if youre ready to play with purpose grow with passion and win as one wed love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed we encourage you to apply. Your unique perspective transferable skills and lived experience may be exactly what were looking for. **

Job Description

MLSE is seeking an enthusiastic organized and fan-obsessed Marketing Coordinator to support the continued growth and evolution of Fan Access MLSEs fan engagement and loyalty platform.

Fan Access is designed to build deeper more meaningful relationships with our fans by recognizing and rewarding their engagement with our teams. Through exclusive access rewards experiences content and personalized communications Fan Access creates more reasons for fans to engage with the team they love throughout the season and beyond game day.

As the Marketing Coordinator you will play an important role in bringing the Fan Access strategy to life. You will support the planning and execution of marketing campaigns member communications rewards and experiences and in-venue activations while helping us grow subscription growth increase engagement and strengthen the overall fan experience.

This is a highly collaborative and hands-on role working across Marketing Digital Product Data & Analytics Content Game Presentation Experiential Retail Partnerships and Customer Service to deliver a seamless Fan Access experience across digital and physical touchpoints.

Position Type: 10 Month Contract

Key Responsibilities

Marketing & Campaign Execution

• Support the planning and execution of Fan Access marketing campaigns designed to drive member acquisition engagement and retention.
• Coordinate campaign execution across email push notifications in-app messaging web social in-venue and other owned and paid media channels.
• Assist with campaign briefs timelines approvals asset development deployment and post-campaign reporting.
• Help identify opportunities to integrate Fan Access into broader team ticketing retail event and brand marketing initiatives.
• Maintain the Fan Access marketing and communications calendar across MLSE teams and properties.

Member Engagement & Communications

• Draft and coordinate compelling member communications including emails push notifications in-app messages FAQs reward descriptions and promotional copy.
• Help create personalized and relevant communications based on fan behaviour interests and engagement.
• Support initiatives designed to keep members active throughout the season and create meaningful reasons to return to Fan Access.
• Monitor fan feedback and work with internal teams to identify opportunities to improve the member experience.

Rewards Experiences & Fan Energy

• Support the execution of Fan Access contests exclusive experiences and member benefits.
• Coordinate the end-to-end delivery of rewards and experiences including member communications winner management fulfillment and on-site execution.
• Support the management and promotion of Fan Energy helping create compelling ways for members to earn and redeem within the program.
• Work with internal teams and partners to identify new rewards benefits and experiences that create value for members.

Content & Platform Management

• Coordinate with Creative Content Digital and Product teams to ensure Fan Access messaging and assets are accurate timely and on-brand.
• Maintain organized campaign calendars asset libraries offer details and program documentation.
• Assist with testing and quality assurance to help ensure a seamless member experience.

Data Insights & Optimization

• Support regular reporting on key Fan Access metrics including membership growth engagement retention campaign performance reward participation and redemption.
• Compile fan feedback and program insights to help inform future campaigns rewards and experiences.
• Develop a strong understanding of Fan Access audiences and help identify opportunities to create more relevant and personalized member experiences.

Cross-Functional Collaboration

• Support the integration of Fan Access into broader MLSE campaigns events and fan experiences.
• Coordinate with Partnerships to support sponsored rewards offers and experiences while ensuring a strong experience for both fans and partners.
• Help keep projects moving by managing timelines deliverables approvals and communication across stakeholders.

Qualifications

• 13 years of experience in marketing loyalty CRM digital marketing customer engagement sports and entertainment or a related field. Relevant internship and co-op experience is welcomed.
• Strong organizational and project management skills with exceptional attention to detail.
• Strong written communication with the ability to adapt messaging across different channels and audiences.
• An understanding of digital marketing channels including email push notifications mobile apps web and social.
• Experience with CRM loyalty marketing automation or content management platforms is considered an asset.
• Ability to manage multiple projects and priorities in a fast-paced deadline-driven environment.
• A collaborative approach and ability to build strong relationships across teams and functions.
• Curious proactive resourceful and eager to learn.
• Passion for creating exceptional fan and customer experiences.
• An interest in sports entertainment culture and the evolving ways brands build relationships with their audiences.

What Success Looks Like

The successful candidate will help make Fan Access an increasingly valuable part of the MLSE fan experience contributing to the growth of our member base creating compelling reasons for fans to engage more often and executing campaigns rewards and experiences that make fans feel recognized and connected to our teams.

You will combine strong execution and attention to detail with curiosity creativity and a desire to understand what drives fan behaviour helping Fan Access continue to evolve from a loyalty program into an important platform for how MLSE builds relationships with its fans.

Job Posting Compensation Range/Rate:

25.00/hr