Content Marketing Specialist
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Job Summary
About Baselane
At Baselane our mission is to empower landlords with tools and insights to help them save time increase their returns and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12 million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors including Matrix Partners Activant Capital Collaborative Fund Conversion Capital Diagram Ventures ThomVest and many FinTech leaders from PayPal eBay Google and more.
TheContent Marketing Specialist sits within the Brand Marketing team and is responsible for managing content production across channels to support acquisition activation and retention efforts. This role is extremely collaborative and will work across various teams including Growth Product Design Sales and Partnerships.
This role offers the opportunity to significantly influence Baselanes content strategy and overall company growth. Youll serve as the voice of the customer in our content while holding a high bar for brand quality. Youll leverage our unique data and customer insights to inform content decisions optimize outputs and support initiatives that drive channel performance and business goals. If you thrive in a fast-paced environment can manage several complex projects and want to play a pivotal role in shaping the next phase of our growth journey then Baselane is the place for you.
- Develop content for target audiences that supports growth initiatives and channel performance including blogs web pages landing pages market reports webinars social media content paid ads emails and more.
Manage editorial workflows end-to-end coordinating with internal teams and external contributors to scale blog production and organic growth.
Use customer product and performance data insights to inform content decisions identify opportunities and continuously improve outputs that drive qualified leads and conversions.
Ensure content consistently reflects Baselanes customer voice product positioning and brand quality standards across all channels and touchpoints.
Leverage AI tools to accelerate and improve content production workflows across research drafting editing and optimization.
Collaborate cross-functionally with Growth Product Design Sales and Partnerships teams to ensure content is accurate strategically aligned and delivered on time.
Stay up-to-date on industry trends and competitor offerings to inform content development.
Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office a few blocks from Union Station.
- Bachelors degree in marketing communications or related field.
2-3 years of experience in content marketing ideally in a tech or B2B environment.
Proven track record in creating high-quality content across channels that supports acquisition activation and retention across the customer journey.
Skilled at developing customer-focused content that clearly communicates product value solutions and differentiated positioning.
Strong cross-functional collaborator with experience working alongside Sales Marketing and Product teams.
Analytical thinker who uses data to inform strategy identify emerging topics and produce content to drive business outcomes.
Exceptional attention to detail and commitment to high standards for quality and accuracy.
Highly organized project manager capable of prioritizing high-impact work and operating independently.
Proficient with CMS (WordPress Webflow) AI (Claude ChatGPT Gemini Grammarly) and project management tools (HubSpot Notion Asana) with a working knowledge of SEO platforms and best practices.
Competitive compensation
Equity - Ownership in what we are building!
High-quality Medical Vision and Dental Insurance
Life Insurance and Disability Coverage
Generous time off
Flexible working hours and location
Remote working stipend to set up
Required Experience:
IC
About Company
Gain clarity and control of your rental property finances with simplified banking, accounting, and automated rent collection all-in-one. Sign up with Baselane for Free!
