Associate Manager, Digital Optimization & Personalization

Permanent Full Time

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The Associate Manager Digital Optimization and Personalization will support Canada Life in driving measurable growth through data-informed optimization and experimentation across our digital platforms. This role is responsible for analyzing customer behavior evaluating digital performance supporting experimentation initiatives and generating insights that improve customer experiences conversion and engagement across web and digital channels.

Youll work cross-functionally with product marketing UX analytics engineering and development teams to identify opportunities develop hypotheses evaluate outcomes and translate insights into scalable improvements.

This is a hands-on role for someone who is passionate about data curious about customer behavior and enjoys turning insights into action. Reporting to the Director of Digital Optimization and Personalization this role will work in a collaborative team working hybrid and in-office.

What you will do

• Analyze digital performance customer behavior and experimentation results to identify optimization opportunities across digital channels (e.g. web landing pages funnels personalized experiences)
• Support the planning design and measurement of A/B and multivariate experiments by contributing data-driven insights and recommendations
• Partner with stakeholders to identify optimization opportunities develop hypotheses and contribute to a structured experimentation roadmap
• Support the end-to-end experimentation lifecycle including:
  • Experiment design and QA
  • Traffic allocation and targeting
  • Data Collection and validation
  • Statistical analysis and interpretation
  • Translate experiment results into clear actionable insights and recommendations
• Translate experiment outcomes analytics findings and customer insights into clear actionable recommendations for business stakeholders
• Collaborate with UX product marketing and engineering teams to evaluate performance and support the implementation of optimized digital experiences
• Develop reporting dashboards and analyses to monitor key performance indicators and measure the impact of optimization initiatives
• Present findings insights and strategic recommendations to leadership and working groups
• Maintain experimentation documentation learnings and knowledge repositories to support organizational learning
• Monitor digital performance trends and proactively identify opportunities for optimization and personalization
• Contribute to the evolution of our optimization and experimentation framework measurement approach and analytics capabilities
• Promote a data-informed test-and-learn culture by sharing insights and supporting partners in understanding experimentation and digital analytics best practices

What you will bring

• 5 years of experience in digital analytics experimentation optimization customer insights or related disciplines
• Experience supporting or analyzing digital experiments (A/B testing multivariate testing personalization or similar optimization initiatives)
• Experience working with experimentation platforms (e.g. Optimizely Adobe Target Google Optimize or similar)
• Experience with data visualization tools such as Power BI Tableau or Adobe Customer Journey Analytics
• Strong working knowledge of Adobe Enterprise Suite: Adobe Expereince Platform Adobe Experience Manager
• Demonstrated understanding of experimentation methodology and statistics
• Ability to analyze data and synthesize insights using analytics tools
• Strong communication skills with the ability to explain results to both technical and non-technical audiences
• Strong presentation skills to be able to showcase findings to leadership groups
• Experience with digital analytics tools (e.g. Adobe Analytics GA4)
• Working knowledge of HTML CSS or JavaScript for experiment implementation
• Experience collaborating in cross-functional teams
• Detail-oriented with strong QA and problem-solving skills
• Strong Office 365 Skills including PowerPoint Excel and Sharepoint

Nice to Have

• Experience writing front end code for experimentation
• Experience with Adobe Customer Journey Adobe RealTime CDP
• Familiarity with personalization or customer journey optimization
• Experience in agile or product-led environments

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The base salary for this position is between $79100 - $131800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus commission etc). If you are selected to move forward in our recruitment process your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

Wereunited by a shared purpose: to improve the financialphysicaland mental well-beingof Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

Werelooking for people who live our values everyday: we step up we do the right thing and we deliver for our customerscommunitiesand each you someone who always strives to do the right thing who steps up for themselves and others and who delivers with impact Then we want to hear from you!

What we offer:

Were committed to supporting our employees through every stage of their career. Heres what you can expect as a full-time or part-time permanent team member:

• Career Development: Opportunities for career advancement access to industry-leading learning programs and up to$2000 annuallytowardseducation reimbursement.

• Health & Wellness:Flexible health and dental benefitsplus a $5000 mental health benefit to support your well-being.

• Time Off:In addition to regular vacation andpersonal dayswe support communityinvolvement with avolunteer day.

• Financial Security:Company-matching pension planshare ownership program andadditionalinvestment options.

• Rewards and Recognition:Employee recognition programs service milestone celebrations employee discounts and more!
• Emphasis onCommunity:We provide aworkplace whereemployeesfeel connected and supported throughEmployee Resource Groups (ERGs)mentorshipprogramssocialclubsandevents.

Learn moreaboutCanada Life.

Werecommitted to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact. All information provided will be handledin accordance withapplicable laws and Canada Life policies.

Canada Lifewould like to thank all applicants however only those who qualify for an interview will be contacted.

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