Marketing Expert Austria

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp Netherlands. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.

Job Title: Marketing Expert Denza

Location: Austria
Department: Marketing & PR

Reports to: Head of Marketing & PR Austria

Role Summary

The Marketing Expert Media PR & Digital supports the development of DENZAs brand presence in Austria with a focus on media planning PR and performance marketing. The role combines strong communication and project management skills with practical campaign expertise to build brand awareness generate qualified leads and support customer engagement.

Working closely with the Head of Marketing & PR European teams and external agencies the role takes ownership of local media and campaign coordination manages performance marketing activities with agency support and contributes to press communications. It also supports CRM activities dealer marketing and local events.

Key Responsibilities

1. Media Planning & Campaign Coordination

Develop and coordinate online and offline media plans in alignment with the Head of Marketing & PR and within agreed budgets.

Coordinate media bookings advertising partnerships and campaign delivery with media partners and agencies.

Manage campaign briefings asset localisation approvals and deadlines ensuring brand consistency and timely delivery.

Track media budgets and campaign results prepare reports and recommend improvements.

2. PR & Press Communications

Support the Head of Marketing & PR in implementing local PR activities and maintaining relationships with journalists and media contacts.

Draft and adapt press releases media materials and presentations for the Austrian market.

Coordinate press distribution routine media enquiries and follow-ups in alignment with the Head of Marketing & PR.

Support press events media test drives and press trips including invitations guest communications and logistics.

Monitor media coverage and prepare PR reports.

3. Performance Marketing & Digital

Plan implement and optimise paid search paid social and display campaigns in collaboration with agencies and European teams.

Brief and coordinate performance marketing agencies ensuring campaigns meet agreed objectives budgets and timelines.

Analyse targeting creative performance cost per lead and conversion results and drive improvements with the relevant partners.

Coordinate campaign tracking and reporting with technical teams and agencies.

Coordinate website and landing page updates including local content and campaign requirements.

4. CRM & Lead Management

Coordinate newsletters invitations and customer communications including activities for the DENZA Club of First.

Support audience segmentation lead nurturing and follow-up activities in collaboration with CRM teams and dealer partners.

Monitor lead journeys and data quality raising issues and coordinating improvements with the responsible teams.

5. Dealer Marketing & Event Support

Support dealers with campaign assets marketing guidance and coordination of local activities.

Assist with the delivery of brand events test-drive activities and community experiences.

Coordinate registrations guest communications and supplier arrangements.

Maintain project timelines and follow up on outstanding actions across agencies suppliers and internal teams.

Requirements

At least 3 years of relevant marketing experience with a focus on media planning and performance marketing.

Practical experience in planning managing and optimising paid search and paid social campaigns including targeting budgets and performance analysis.

Proven ability to manage campaigns agencies and projects independently from briefing through implementation and reporting.

A good understanding of the Austrian media landscape; experience in PR and press communications is an advantage.

Excellent German writing and communication skills with the ability to adapt content for different audiences.

Professional fluency in English and confidence working with international teams.

Familiarity with CRM email marketing and customer journeys.

Strong organisational and interpersonal skills with the ability to manage multiple priorities and stakeholders.

A hands-on approach attention to detail and a strong sense of brand quality.

Experience in automotive premium or lifestyle brands is an advantage.

Willingness to travel occasionally and support events on site.

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

If you align with our mission and have the skills we need apply to be our Finance Assistant in France today. Join us in our journey towards a sustainable future!