SEO Specialist

Required Skills:

Professional Expectations This is a remote independent contractor role and applicants will need to be based in the Philippines. The successful candidate will be contracted with Crafty Simon Inc. our Philippine-based entity. Successful candidates will be expected to: List this engagement on their LinkedIn profile Declare any current and ongoing employment freelance work or client engagements Be reasonably available for ad hoc chats and meetings during client business hours Key Responsibilities Develop and execute comprehensive SEO strategies aligned with business goals Improve organic search rankings and website visibility Conduct keyword research competitor analysis and SEO audits Develop and execute backlink generation and authority-building strategies Monitor and improve domain authority and backlink profile quality Optimize website content metadata internal linking headings and page structure for SEO AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) Perform technical SEO reviews and recommend improvements Monitor website performance indexing crawlability and Core Web Vitals Use SEO tools such as SEMrush Ubersuggest Google Analytics Google Search Console Ahrefs and similar platforms Utilise AI-assisted tools and workflows to support SEO research content optimization and process efficiency Prepare SEO performance reports with actionable insights and recommendations Perform minor Webflow updates including content uploads page edits and creation of pages using existing templates Coordinate with external developers for advanced website changes when required Continuously monitor SEO AEO GEO AI search trends Google algorithm updates and opportunities for growth Develop content and optimisation strategies designed to improve visibility across traditional search engines AI-generated search experiences and answer-based search platforms Work autonomously and proactively recommend SEO improvements and strategies Required Skills and Qualifications Strong understanding of Technical SEO On-Page SEO Off-Page SEO Content SEO AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) Proven experience in backlink generation and SEO growth strategies Experience using SEO tools such as SEMrush Ubersuggest Google Analytics Google Search Console Ahrefs and Screaming Frog Experience with AI-assisted SEO and content optimization workflows Familiarity with Webflow for minor website content management and page editing Strong analytical research and problem-solving skills Strong attention to detail and organisational skills Excellent English communication skills Ability to work independently and manage priorities autonomously in a remote setting Bachelors degree in Marketing Communications Information Technology Business or a related field from an English medium school is preferred 5 or more years of experience in SEO or digital marketing Experience working with Australian businesses or international clients is highly preferred Must be able to provide portfolio examples case studies or evidence of measurable SEO results achieved for previous clients or employers Understanding of AI-powered search experienced features snippets semantic search and content optimisation for generative AI platforms is highly preferred Preferred Skills and Qualifications Experience working with B2B consultancy engineering industrial or professional services businesses Experience using Webflow or similar CMS platforms Experience with conversion optimisation (CRO) strategies Understanding of website structure HTML and SEO best practices Experience collaborating with developers designers and content teams Familiarity with evolving AI search platforms and modern search optimisation practices beyond traditional SEO