Senior Web Conversion & Performance Manager

About the role

The Nearmap website is our highest-volume sales asset. This role owns what happens after someone lands on it: how we test measure and optimise the path from visit to conversion.

Its a data-first role. Youll architect the reporting infrastructure run the global testing programme and turn web analytics into roadmap decisions that move pipeline.

What youll do

• Own the global A/B testing programme end to end from hypothesis backlog to experimental design statistical validation and commercial interpretation of results
• Design and execute conversion funnel optimisation plans across trial funnels lead pathways and regional journeys
• Prioritise the testing roadmap by pipeline impact not traffic volume
• Set the brief and quality bar for test variants partnering with UX and web development on implementation
• Design and maintain web performance dashboards for GTM stakeholders across growth sales digital and brand
• Deliver monthly and quarterly web performance analysis to the VP of Digital Marketing and senior leadership with clear recommendations
• Lead the implementation of attribution models that connect web behaviour to revenue outcomes beyond last-click
• Identify and close measurement gaps across the funnel and ensure data integrity across GA4 Google Tag Manager and connected platforms
• Act as the analytics and conversion authority for the GTM team helping growth sales and digital teams make better decisions with web and performance data

Qualifications :

What youll bring

• 6 to 8 years in web marketing CRO or digital marketing roles in B2B SaaS with a track record of measurable pipeline contribution
• Proven ability to build and deliver multi-region web roadmaps connected to revenue targets not just traffic or engagement metrics
• Demonstrated ownership of A/B testing programmes end to end
• Expert-level GA4 and Google Tag Manager and proficiency in at least one major CRO platform (Optimizely VWO or equivalent)
• Deep understanding of attribution modelling that connects web behaviour to revenue outcomes
• Strong analytical acumen. You read the data build the picture and translate it into roadmap decisions
• Experience presenting web performance analysis and roadmap recommendations to senior leadership
• Experience working across North America and ANZ markets simultaneously is a plus
• A bachelors degree in Marketing Business Communications or a related field and relevant certifications (Google Analytics CXL CRO or equivalent) are valued but not a substitute for demonstrated commercial impact
   

  Apply now

  If youre the kind of person who reads the data builds the picture and drives the outcome without needing to own every line of the build we want to hear from you.

Additional Information :

Working at Nearmap

We move fast we care about craft and were proud of what were building. If youre energised by turning strategy into pipeline and building real relationships with sales wed love to meet you.

If you can see yourself working at Nearmap and feel you have the right level of experience we invite you to get in touch.

Thanks but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee location or address. Nearmap is not responsible for any fees related to unsolicited resumes.

Some of our benefits 

Nearmap takes a holistic approach to our employees emotional physical and financial wellness. Some of our current benefits include: 

• Quarterly wellbeing day off four additional days off annually for your YOU Days 

• Wellbeing and technology allowance 

• Annual flu vaccinations 

• Hybrid flexibility for this role 

• Nearmap subscription (of course!) 

• Stocked kitchen with access to all the snacks you need 

• In-office lunch every Tuesday and Thursday at our Sydney CBD office 

• Showers available for anyone cycling to work or lunchtime gym-goers! 

Working at Nearmap 

We move fast we care about craft and were proud of what were building. If youre energised by turning strategy into pipeline and building real relationships with sales wed love to meet you. 

If you can see yourself working at Nearmap and feel you have the right level of experience we invite you to get in touch. 

Thanks but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee location or address. Nearmap is not responsible for any fees related to unsolicited resumes. 

Remote Work :

No

Employment Type :

Full-time