Senior Marketing Performance Manager
Job Location:
Gladesville - Australia
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
We are seeking a strategic and results-driven Senior Marketing Performance Manager to lead and elevate our marketing function across all centres. As a key member of the executive leadership team you will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth centre occupancy and long-term business success.
This is a senior leadership role requiring a balance of planning organising directing and coordinating the advertising business development and sales and marketing activities within organisation.
About Us
Mini Masterminds is a privately owned family-run organisation committed to delivering high-quality early childhood education and care in a safe welcoming and nurturing environment. Our teams are passionate professionals dedicated to achieving the highest standards for children families and communities across all our centres.
Key Responsibilities
- Develop and lead the overarching marketing strategy aligned with business growth and occupancy targets
- Drive brand positioning ensuring consistency and excellence across all childcare centres
- Oversee multi-channel marketing initiatives including digital social media PR events and local area marketing
- Lead and mentor the marketing team fostering innovation accountability and high performance
- Partner with senior leadership to align marketing initiatives with financial and operational objectives
- Analyse market trends customer insights and competitor activity to inform strategic decisions
- Oversee digital strategy including website optimisation SEO paid advertising and campaign performance
- Lead centre-specific marketing plans to maximise enrolments and community engagement
- Manage agency supplier and stakeholder relationships
- Identify and execute PR opportunities to enhance brand visibility and reputation
- Drive continuous improvement through data-led decision making and performance tracking
About You
- Proven experience in a senior marketing leadership role
- Strong strategic thinking with the ability to translate vision into measurable outcomes
- Demonstrated success in driving growth brand awareness and customer acquisition
- Experience managing multi-site or multi-brand marketing (highly regarded)
- Strong leadership skills with experience building and developing high-performing teams
- Expertise across digital marketing brand management and campaign execution
- Excellent communication stakeholder management and influencing skills
- Commercially minded with strong analytical and financial acumen
- Experience in early childhood education or service-based industries (desirable)
- Willingness to travel between centres and head office as required
What We Offer
- Competitive executive-level remuneration package
- Opportunity to shape and lead the marketing direction of a growing organisation
- Supportive and collaborative executive team environment
- Ongoing professional development and leadership growth
- Strong focus on work/life balance
- Career progression within an expanding business
If youre a visionary marketing leader looking to make a meaningful impact within a purpose-driven organisation wed love to hear from you.
Required Experience:
Manager
