Programmatic Lead

The Programmatic Lead is a key contributor and leader within the Programmatic & Partnerships team reporting directly to the Programmatic & Partnerships Manager. This role sets the standard for programmatic advertising at Easygo defining best practices driving operational excellence and owning the end-to-end programmatic ecosystem across campaign execution technology inventory and data.

You will work closely with regional specialists CRM and data teams and external adtech partners to build scalable high-performing programmatic infrastructure that supports Easygos growth ambitions.

We know that innovation ignites when we build and create together in person. This is a full-time opportunity at our Melbourne office. Youll work right where it all happens surrounded by our fearless crew shipping high-impact work.

Were a high-growth high-velocity tech company with millions of eyeballs on us every day.Were building the future of fearless tech. Were the creators behind some of the most popular brands including Stake KICK and Easygo Games. While they command a fierce global following our crew is employed directly by Easygo and thats where the real fun happens.

Were always looking for people who are hungry humble and move fast. People who are ready to Unify Disrupt and Evolve with us. With us youll grow faster and go further. Your work has impact. And that gives you an edge you cant get anywhere else.

Operational Excellence

• Own campaign architecture decisions audience segmentation deal prioritisation frequency strategy and bid management.
• Collaborate with Regional Specialists to translate growth strategies into programmatic execution plans ensuring consistent standards across markets.
• Define and implement best-in-class campaign structures trafficking standards and naming conventions across all programmatic activity.

Optimisation & Performance

• Establish and govern optimisation frameworks setting benchmarks aligning KPIs and driving continuous improvement across growth strategies.
• Assist in the maintenance of automated programmatic reporting to deliver regular performance insights to internal stakeholders and leadership.
• Oversee budget pacing forecasting and spend efficiency across all programmatic investment.

Inventory & Supply Quality

• Govern inventory quality standards curate allowlists/blocklists enforce brand safety standards and manage contextual targeting frameworks.
• Build and manage Private Marketplace deals and SSP partnerships.
• Lead evaluation and onboarding of new supply partners in alignment with business needs.

Adtech & Vendor Management

• Own relationships with core adtech partners including DSPs fraud protection providers data providers verification vendors (IAS DoubleVerify) and measurement platforms.
• Lead negotiations QBRs and platform roadmap discussions with key vendors.
• Evaluate pilot and recommend new adtech solutions to maintain a best-in-class tech stack and operating structure.

Data Audiences & Identity

• Partner with CRM and data teams to activate addressable first-party audiences across programmatic channels.
• Develop and govern audience segmentation strategy prospecting retargeting suppression and lookalike modelling.
• Lead Easygos response to identity and privacy changes (cookie deprecation first-party data strategy identity solutions such as UID2 RampID or Publisher Provided Identifiers).

Innovation & Channel Development

• Identify and pilot emerging programmatic channels and formats including CTV/OTT Digital Out-of-Home (DOOH) audio and retail media assessing fit for Easygos audience and compliance framework.
• Champion Dynamic Creative Optimisation (DCO) and collaborate with creative teams on format strategy to improve personalisation and performance.
• Track industry trends and platform developments; bring forward strategic recommendations proactively.

Team Leadership

• Currently responsible for managing and mentoring a programmatic coordinator with intent to grow the team
• Set clear objectives providing regular feedback and supporting career development.
• Act as the internal centre of excellence for programmatic knowledge upskill stakeholders across the business through documentation training and thought leadership.

Cross-functional Collaboration

• Serve as the primary programmatic point of contact for internal teams including Media Analytics Product and Finance.
• Partner with the Partnerships team to align programmatic investment with wider media and commercial partnerships.
• Contribute to media planning and budget allocation discussions providing programmatic forecasts and scenario modelling.

• 5 years of hands-on programmatic advertising experience with at least 2 years in a lead senior or specialist role.
• Deep expertise in major DSPs (The Trade Desk preferred) and ad verification tools.
• Strong understanding of programmatic supply SSPs exchanges deal types (PMP PG open auction) and inventory quality management.
• Proven experience activating first-party data and CRM audiences in programmatic environments.
• Solid grasp of digital measurement attribution and analytics; experience with tools such as GA4 Looker Tableau or equivalent.
• Familiarity with the evolving identity landscape and privacy regulations (GDPR applicable regional laws).
• Experience managing coaching or mentoring junior team members.
• Highly analytical with a test-and-learn mindset.
• Commercially minded able to connect programmatic performance to business outcomes.
• Strong communicator; confident presenting to senior stakeholders and managing external vendor relationships.
• Detail-oriented and process-driven while remaining adaptable in a fast-paced environment.
• Proactive and solutions-focused with a passion for innovation in digital media.

• Passion for sports and entertainment
• Experience in the gaming entertainment or regulated industries.
• Exposure to affiliate/performance marketing ecosystems.

• The ultimate sandbox. Exciting on-the-job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver you move.

• Market-synced pay that respects your craft and location.
• Performance-based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

• In-house baristas serve you free coffee fresh juices and smoothies.
• Daily catered breakfast and regular company-wide events.
• Snack walls and drink fridges on every floor.
• Fun modern office spaces. Pool tables table tennis gaming consoles and an F1 simulator.

True to our value of Play fair we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race religion nationality gender identity or expression sexual orientation age marital veteran or disability status wont affect our hiring decision or your trajectory here. Come as you are and get the Easygo edge.