Owned Media Lead

WHAT YOULL DO 

As our Owned Media Lead you are responsible for: 

CRM Planning & Channel Execution  

• Plan and optimize communication across CRM channels (Email Push and when applicable SMS and Whatsapp) in line with the local marketing calendar 

• Leverage the Marketing Automation Platform (MAP) to enable datadriven automated customer journeys and campaign communications across CRM channels 

• Oversee Global Email and Push activities to ensure global and local comms. are aligned 

Customer Data Content Personalization & SEO 

• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth 

• Support Commercial team with SEO actions 

CrossFunctional Collaboration & Membership Activation 

• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns ensuring omnichannel consistency 

• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives and ensure alignment with QCP 

• Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines 

WHO YOULL WORK WITH 

Youll join a collaborative marketing team of eight partnering closely with brand eCommerce creative and CRM colleagues to deliver engaging customer experiences across our Owned media channels and Loyalty program. 

WHO YOU ARE 

We are looking for people with  

• 3- 4 years experience in CRM or media planning (preferably in retail or e-commerce) 

• Knowledge of email app and digital channel management 

• Strong analytical and data interpretation skills 

• Proficient in campaign performance tracking and reporting tools 

• Strong relationship builder with the ability to collaborate and influence across the business. 

• Experience supporting or running loyalty programs is a nice-to-have 

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  

WHY YOULL LOVE WORKING HERE 

 At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

• We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs  

• You will receive 25% off H&M Group brands; H&M COS Monki Weekdays Arket & Other Stories  

• We are an inclusive company where you are encouraged to be yourself at work  

JOIN US 

Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are. 

Take the next step in your career together with us. The journey starts here. 

*We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Remote Work :

No

Employment Type :

Full-time