Marketing Manager – Social Influence & Authority

At TAL trust is at the heart of everything we do. As Marketing Manager Social Influence & Authority youll help strengthen TALs visibility credibility relevance and reputation by shaping how customers experience engage with and advocate for our brand. Through compelling content authentic customer stories influencer partnerships customer advocacy and industry recognition youll build TALs authority and increase discoverability across social and AI-powered platforms. This is an opportunity to help more Australians understand the value of Life Insurance while bringing our purpose of protecting Australians way of life to life every day.

In this role you will:

• Execute TALs social influence and authority strategy to strengthen brand visibility credibility relevance and trust.
• Create compelling content and storytelling that builds authority and deepens customer engagement.
• Manage influencer and creator partnerships that expand reach grow TALs addressable market help drive future demand and enhance brand advocacy.
• Manage earned media customer reviews and industry recognition to elevate TALs reputation.
• Amplify authentic customer and claims stories that build trust and bring TALs purpose to life.
• Own TALs consumer awards calendar including entry identification submission development stakeholder coordination and results tracking to support brand and stakeholder communications.
• Drive TALs customer review program across Google Trustpilot and other review platforms scaling review generation through key customer and business touchpoints.
• Use data insights and commercial thinking to optimise performance improve visibility and discoverability and drive measurable marketing outcomes including relevance across AI-powered search and discovery platforms.

Qualifications :

• 2 years experience in social media content influencer public relations reputation management or related marketing roles preferably within a regulated consumer category.
• Hands-on experience managing agency partners and delivering influencer creator earned media or advocacy campaigns.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously in a fast-paced environment.
• Strong written communication skills including experience developing award submissions agency briefs media materials or customer-facing content.
• Experience using social media management analytics listening and review-monitoring platforms.
• Proven ability to use insights and performance data to optimise marketing effectiveness and engagement.

Additional Information :

TAL is one of Australias leading life insurers committed to inclusion and supporting the career growth of our diverse workforce. Were proud to be:

• An Inclusive Employer Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index
• Diversity Champions Member of Diversity Council Australia Australian Disability Network Pride in Diversity and Champions of Change
• Reconciliation Advocates Read our Innovate Reconciliation Action Plan.
• We welcome applications from people with diverse experiences perspectives and backgrounds including Aboriginal and Torres Strait Islander people caregivers individuals living with disabilities people from culturally diverse backgrounds and the LGBTIQ community.
• Need adjustments during the recruitment process Let our team know by getting in touch with us here to support you.

Youre always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems. 

As part of the recruitment process there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History Bankruptcy Entitlement to Work Regulatory and Reference Checks.

#LI-Hybrid 

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyones responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.

Remote Work :

No

Employment Type :

Part-time