Digital Performance Manager Search

• Based at our stunning beachfront office in Coolangatta you can watch the whales pass by from your desk or feel the sand between your toes during your lunch time walk
• We know life isnt just about work. Thats why this is a hybrid role - to help you find the right balance

Search isnt just about rankings. Its about results.

Were looking for a commercially minded Digital Performance Manager - Search on a 12-month Maternity Leave Contract to lead the performance strategy and future direction of search across NRMA Parks & Resorts.

This isnt a hands-on SEO specialist role and you wont be spending all day in Google Ads campaigns or tweaking meta descriptions. Its an opportunity for someone who understands how search drives business growth and can turn data insights and opportunities into clear action.

Working alongside specialist agency partners youll own the search roadmap across SEO SEM and emerging AI-powered search experiences helping more travellers discover consider and book unforgettable holidays across our portfolio of holiday parks and resorts.

Youll be the person asking the important questions:

• Why is performance changing
• Where are the biggest growth opportunities
• Are we investing in the right places
• What should we do next

If you love connecting customer behaviour digital performance and commercial outcomes wed love to hear from you.

What You Will Do

• Own the search strategy across SEO SEM local search and emerging AI-led discovery channels.
• Drive performance outcomes that increase visibility bookings revenue and return on marketing investment.
• Analyse search performance to understand whats driving changes in traffic conversions and customer behaviour then translate those insights into clear recommendations for the business.
• Partner with specialist SEO and SEM agencies setting direction challenging recommendations and ensuring activity aligns with broader commercial objectives.
• Lead the development of a clear search roadmap focused on capturing customer demand across our destinations properties and accommodation offerings.
• Work closely with Digital Marketing Revenue and Web Experience teams to identify opportunities to improve website performance conversion and customer experience.
• Guide and mentor our Content Coordinator using search insights and customer behaviour to shape content priorities and opportunities.
• Help the business stay ahead of the curve by identifying opportunities across AI search automation and emerging discovery platforms.

What You Will Bring

• Strong experience across digital performance search marketing SEO SEM or growth marketing.
• The ability to interpret data identify trends and confidently recommend what the business should do next.
• Experience leading search strategy and delivering measurable commercial outcomes.
• A solid understanding of SEO SEM website performance customer acquisition and digital marketing channels.
• Experience managing agencies external partners or specialist digital suppliers.
• Strong commercial acumen with the ability to connect search activity to bookings revenue ROAS CPA and overall business performance.
• Confidence influencing stakeholders and presenting recommendations to both technical and non-technical audiences.
• Curiosity about emerging trends particularly AI-powered search automation and the future of digital discovery.
• Leadership experience including mentoring coaching or guiding team members to achieve great outcomes.

Whats in it for you 

At the NRMA we arent just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility and well-being benefits to balance all of lifes priorities
• Complimentary myNRMA Rewards membership including discounts on groceries movie tickets gift cards gym memberships attractions restaurants and much more
• Employee referral program where you may be eligible for a referral bonus of up to $2000
• Potential to grow progress or relocate your career and move around the NRMA Group or different locations with us.

Know you belong:

Were for inclusion diversity and representing the members guests customers and communities we serve. Thats why we welcome applications from First Nations people with disability those from diverse cultural backgrounds people of all genders members of the LGBTQI community and anyone else who wants to be part of our team. 

If youre passionate about search curious about whats next in AI and excited by the opportunity to influence the growth of a national tourism brand wed love to hear from you.  Apply now and help us put unforgettable holiday experiences in front of more Australians than ever before.

As part of our recruitment process all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes

Remote Work :

No

Employment Type :

Contract