Digital Marketing Specialist

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms including the website SEO and SEM activities to enhance visibility user engagement lead generation and conversion performance.
• Lead the companys social media presence managing content planning creation publishing community engagement and PPC advertising investment across all platforms.
• Monitor engage and respond to enquiries and discussions across Sika Australias digital channels fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics providing monthly reports with actionable insights on website traffic campaign effectiveness and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying assessing and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases manage the digital content life cycle and support cross-functional teams with marketing campaigns and events as required.

Qualifications :

• Degree or Diploma in Digital Marketing or equivalent tertiary qualification with 2 years experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts trends strategies and best practices
• Proficiency with Google Analytics and Power BI reporting with proven experience adjusting digital marketing plans based on analytic results
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence engage and connect with audiences through written verbal and visual content across all organisational levels
• Strong organisational skills problem-solving ability and personal accountability with the capacity to prioritise projects and meet deadlines

Additional Information :

As a market leader Sika Australia understands and recognizes the contribution employees make to the success of our business.

In return for your experience and commitment you will be rewarded with

• A competitive salary package.
• A supportive working environment with a strong positive company culture
• We invest in our employees you will be provided with all relevant training and development.

We thank you in advance for your application however only shortlisted candidates will be contacted.

Applicants must have valid AU working rights.

Successful applicants will be required to undergo a Pre-Employment Medical including a drug and alcohol screen.

Sika Australia is proud to be an Equal Employment Opportunity employer.

We value and seek diversity in our workforce.

Disclaimer Sika Australia does not accept unsolicited agency resumes. Sika Australia is not responsible for any fees related to unsolicited resumes.

We offer competitive salaries aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position education and/or training.  We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Australia uses Artificial Intelligence (AI) tools to support the initial screening of job applications based on inherent duties of the role. However we want to stress that AI does not make final decisions or disqualify candidates from consideration. Applications are carefully reviewed by our experienced hiring managers and recruiters to ensure a fair and thorough evaluation process.

By combining the efficiency of AI with the expertise and judgment of our hiring team we are able to identify top candidates while maintaining a human-centered approach to hiring.

Remote Work :

No

Employment Type :

Contract