Demand Generation Manager

Are you a data-driven marketer who knows how to turn campaigns into pipeline and revenue

We are seeking a Demand Generation Manager to lead end-to-end campaigns across APAC working closely with sales leadership and revenue operations to drive acquisition expansion and measurable growth.

This role is ideal for someone with strong experience in SaaS or professional services who is comfortable owning campaign strategy execution optimisation and ROI.

Reporting to the Senior Director of International Marketing you will develop and execute multi-channel demand generation programs designed to increase brand awareness generate qualified pipeline and support revenue growth across the region.

Youll work cross-functionally with sales revenue operations content and broader marketing teams to improve funnel performance and maximise campaign impact.

• Develop and manage demand generation campaigns across acquisition and upsell channels

• Drive qualified pipeline and support monthly and quarterly revenue targets

• Build campaigns across email webinars PPC SEO content syndication events and other digital channels

• Partner on campaign content including white papers case studies landing pages and sales enablement materials

• Identify and manage relevant in-person and virtual events across APAC

• Track campaign performance ROI conversion and funnel metrics

• Run A/B testing and continuously optimise campaign performance

• Partner closely with sales and revenue operations to improve lead flow scoring nurturing and conversion

• Use data and market insight to recommend new campaign strategies and opportunities

• Maintain strong marketing automation and CRM discipline

• 5 years of experience in demand generation growth marketing or marketing operations

• Strong experience in SaaS professional services or another B2B environment

• Proven success delivering demand generation campaigns across APAC

• Strong understanding of lead scoring nurturing funnel conversion and marketing automation

• Proven ability to analyse campaign ROI and turn data into actionable commercial insights

• Experience partnering closely with sales teams on pipeline and revenue generation

• Strong communication writing project management and stakeholder management skills

• Comfortable managing multiple campaigns and priorities simultaneously

Hands-on experience with:

• Salesforce

• Marketo

• Google Analytics

• Marketing automation and reporting platforms

• High-impact role with direct influence on pipeline and revenue growth

• Strong partnership with sales and senior marketing leadership

• Opportunity to shape APAC demand generation strategy

• Flexible hybrid / remote-friendly working environment

• Join a growth-focused team in a fast-moving SaaS / professional services market

If youre a commercially minded marketer who loves building campaigns analysing performance and driving measurable growth wed love to hear from you.

This role is open to Australian citizens and permanent residents only.