Conversion Rate Optimisation Manager

About the role:

Youll own the conversion path from ad click through to booked discovery call with a specific focus on Everlabs landing pages and quiz.

We spend significantly on paid acquisition to bring people into our funnel. Your job is to understand where and why people drop off identify the highest leverage opportunities to improve conversion and run a rigorous experimentation program to turn those opportunities into measurable growth.

Were looking for someone with 4 years of hands-on CRO or growth experience who has run experimentation programs for high-volume consumer businesses. Youll be comfortable owning the numbers getting into the data writing copy shipping tests and making decisions based on evidence.

This is a full-time hybrid role based in Sydney or Melbourne our team works from the office three days per week.

Responsibilities and scope:

Landing pages:

• Own conversion performance across every landing page in the paid acquisition funnel from hero through to CTA.

• Build and manage the roadmap of landing page experiments based on data customer behaviour and commercial impact.

• Develop hypotheses run tests analyse results and ship winning variations.

• Focus on improving conversion not simply making pages look better.

• Identify and resolve gaps between paid acquisition messaging and the landing page experience.

Quiz optimisation:

• Own the performance of Everlabs quiz including start rate completion rate drop-off and conversion to booked discovery call.

• Analyse drop-off by question and continually test question order phrasing and progressive disclosure.

• Improve the quiz results page and its conversion into the next stage of the funnel.

• Find the right balance between collecting enough information to qualify prospective members and keeping the experience simple enough to maximise completion.

• Develop a clear point of view on how the quiz should evolve based on customer behaviour and experimentation.

Experimentation:

• Build and run a rigorous CRO experimentation program across landing pages and the quiz.

• Develop hypotheses grounded in quantitative and qualitative data and prioritise tests based on expected impact.

• Ensure tests have sufficient traffic sample size and duration to produce meaningful results.

• Maintain a clear decision log so learnings are captured and the team does not repeat previous experiments unnecessarily.

• Establish a consistent testing cadence and continually increase the speed and quality of experimentation.

Customer behaviour & insights:

• Use session replays heatmaps and funnel analysis in tools such as Mixpanel to understand where customers are dropping off.

• Conduct qualitative research through exit surveys user testing customer feedback and other methods.

• Develop a genuine understanding of why prospective members leave the funnel not simply where they leave.

• Turn customer behaviour and data into clear hypotheses and actionable improvements.

Commercial performance:

• Own and report on landing page conversion rate quiz start rate quiz completion rate quiz-to-booking conversion and cost per booked discovery call.

• Report performance weekly and be accountable for improving these metrics over time.

• Work closely with Growth Design and Engineering to prioritise and ship improvements.

• Move quickly and independently shipping the majority of experiments without relying on an engineering sprint.

What we are looking for:

• CRO experience: You have 4 years of experience doing CRO or growth as a core part of your role either in-house at a high-volume consumer business or agency-side running CRO programs for one.

• Track record: You can walk us through experiments youve run including the hypothesis execution result and what you learned. Youre equally comfortable talking about tests that lost.

• Experimentation: Youre hands-on with experimentation tools such as VWO Optimizely Convert Statsig GrowthBook or similar.

• Analytics: Youre experienced with behavioural analytics tools such as Mixpanel GA4 Hotjar Clarity or FullStory.

• Statistics: You understand statistical significance sample size test duration and minimum detectable effect well enough to know when a result is meaningful and when it isnt.

• Hands-on: Youre comfortable using Webflow HTML/CSS and visual editors to ship tests without waiting on Engineering. You know when something needs a developer but the majority of experiments dont need to sit in a sprint queue.

• Copy: You can write conversion-focused copy and understand that many meaningful conversion improvements come from messaging not layout.

• Funnels: Experience optimising quizzes funnels or lead qualification flows using Typeform or custom-built products is highly regarded.

• High-trust products: Experience in health wellness insurance or another considered high-trust purchase is a plus.

• Paid acquisition: You understand paid social and search well enough to identify mismatches between an ad and the landing page experience.

• Data: SQL experience or the ability to access and analyse your own data without relying on someone else is a plus.

Who this role suits:

You notice when a page is underperforming and want to understand why. Youre comfortable challenging whether a result is statistically meaningful and would rather run six well-designed tests and learn from each of them than spend a quarter working on one large redesign.

Youre comfortable being measured. This role has clear numbers attached to it theyll be visible on a dashboard and youll be accountable for moving them.

This is a deliberately focused role. Youll own landing pages and the quiz and go deep on both. You wont own brand the Marketing team or the broader marketing strategy. The scope is specific but the commercial leverage is significant.

Working at Everlab:

Do work that matters: Were building the future of preventive health. Use your skills to prevent disease improve access to personalised care and reduce pressure on the health system.

Work-life flexibility: Hybrid working with 3 days in the office plus flexibility to manage life beyond the 9 to 5 when it matters.

Experience Everlab as a customer: Full access to the Everlab health program provided after successfully passing probation.

Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together.

People youll love working with: A welcoming mission-driven team of smart thoughtful people doing meaningful work.