Adobe Digital Marketing Customer Engagement Analyst

We are looking for an enthusiastic and motivated university student to become part of a digital customer engagement and retention squad as a Digital Marketing & Customer Engagement Analyst.

Please note this role is a 6-month full-time contract and will be based in our office in the Melbourne CBD.

This is an excellent opportunity to gain hands-on experience across digital marketing customer engagement and retention website optimisation campaign reporting and marketing analytics while continuing your studies.

Working alongside experienced marketing professionals you will help support a range of customer engagement and retention initiatives gaining exposure to real-world marketing campaigns digital platforms and customer experience strategies with the aim of increasing customer engagement retention and brand loyalty.

What youll be doing

• With the help of the Adobe Digital Marketing Lead you will support in the development and the application of an optimisation framework to continually test and learn across engagement and retention campaigns in order to accelerate customer engagement and conversion across channels.
• Collaborate with the business as well as external partners to ensure effective data integration and knowledge sharing across platforms and channels.
• Support ongoing review and optimisation of all retention campaign initiatives and activities.
• Assist the customer loyalty campaign team in developing campaign tests.
• Review and interpret research to support optimisation activity.
• Support email marketing and customer communication initiatives.
• Help maintain website content and landing pages.
• Assist with social media and digital content creation.
• Support regular discussion and engagement across teams to share and gain insights.
• Report on optimisation framework and activity on a periodic basis.
• Track KPIs

What youll gain

• Hands-on experience in a professional marketing environment.
• The opportunity to work alongside experienced marketing professionals and industry specialists.
• Practical skills in digital marketing campaign execution and customer engagement.
• Reporting and analytical capabilities using real business data.
• Stronger communication project coordination and stakeholder management skills.
• The opportunity to apply what you are learning at university to real-world business challenges.

Qualifications :

What were looking for

• Currently studying Marketing Digital Marketing Communications Business or a related field.
• A genuine interest in digital marketing customer engagement and data-driven decision-making.
• Experience in optimisation campaign or content focused work.
• Essential: Proficiency using Adobe Experience Cloud including Campaign Target and Audience Manager and Analytics with Journey Optimiser and Real Time CDP & CJA preferred.
• Experience using eDM platforms customer databases and data driven campaigns.
• Ability to build relationships with key stakeholders
• A collaborative and flexible approach towards working with clients and solving challenges.
• Working knowledge of HTML CSS transactional websites and secure digital environments.
• Strong written and verbal communication skills.
• Organised reliable and able to manage competing priorities.
• An interest in analysing information and identifying insights from data.
• Strong attention to detail.
• Confidence using Microsoft Office particularly Excel and PowerPoint.
• The ability to work independently and as part of a team.

Desirable but not essential

• Google Analytics.
• Social media advertising platforms.
• Website content management systems (CMS).
• Email marketing platforms.
• SEO and digital content creation.
• Marketing automation tools.
• Graphic design tools such as Canva.

Dont worry if you havent used these tools before. Were looking for someone who is curious willing to learn and eager to develop practical marketing skills.

Additional Information :

 To apply please submit your CV and a copy of your portfolio. 

Join KordaMentha Build your future shape ours

We dont just hire talent; we invest in it - with support that accelerates your success in every way

Why join us

• Professional development: Expert mentorship tailored training via KordaMentha Business School study support and our Accelerate program for Analysts to Associate Directors build your brand expand your network and gain strategic insights from senior leaders
• Flexibility: We champion work/life integration with options that fit your lifestyle.
• Career growth: Merit-based promotions secondments and opportunities to work alongside senior leaders on impactful projects.
• Leave that works for you: Buy extra leave and access volunteer generous parental leave and career break options.
• Culture & connection: Social events cultural celebrations and our bi-ennial black-tie ball.
• Family support: Flexible parental leave return-to-work support.
• Health & wellbeing: Inclusive wellness initiatives and confidential and industry leading EAP for you and your family.

This isnt just a job - its a place where your ambitions are nurtured your wellbeing is valued and your contributions celebrated. Ready to shape your future with us

Recruitment and Search Firms:

While your interest is appreciated KordaMentha does not take responsibility or accept charges for unsolicited approaches.

Remote Work :

No

Employment Type :

Contract