Senior Content Producer

We seek an exceptionally talented Senior Content Producer to take charge of and drive content development throughout the entire customer journey encompassing acquisition onboarding engagement retention and advocacy.

This role is responsible for crafting smart personalized human-centered content that nurtures customers at every stage and elevates their experience with dopay across email WhatsApp SMS push notifications NewsLetter in-app messaging website content and more.

This is a strategic and hands-on position ideal for someone who knows how to blend brand storytelling customer lifecycle messaging industry insights and performance-driven content into one cohesive experience

• Drive the creation of thought-leadership content that empowers dopays mission to support businesses of all sizes and help employees access world-class financial services while staying informed about fintech trends and bring forward innovative content opportunities.
• Translate complex financial and fintech concepts into simple human and helpful narratives that resonate with diverse audiences.
• Research and produce well-written accurate and insight-driven content including: blog posts white papers reports newsletters case studies video scripts and thought leadership pieces on various financial topics related to fintech payroll and employee financial inclusion.
• Develop SEO-compliant content for dopays website supporting both lifecycle and financial education needs.
• Conduct market industry and customer research to understand pain points motivations and behavioral triggers.
• Define personas and audience segments and tailor messaging per persona and per industry.
• Write 360 lifecycle content across acquisition onboarding activation usage retention and advocacy.
• Craft personalized behavior-based messaging for email WhatsApp SMS push notifications and in-app journeys.
• Support marketing campaigns with strong content across Google Meta TikTok LinkedIn and website channels.
• Develop and implement a comprehensive content strategy that aligns with business objectives supports marketing campaigns per persona per industry cross (Google META Tiktok Website Linkedin) and drives demand generation brand awareness and engagement.
• Ensure content aligns with dopays brand voice guidelines and emotional narrative.
• Collaborate with marketing design growth product sales teams and different stakeholders to ensure integrated content delivery.
• Track and optimize content performance using analytics tools; run A/B tests to improve results.
• Ensure all content follows SEO best practices and contributes to organic traffic growth.

• Bachelors degree in Marketing Communications Finance Journalism or a related field.
• 3 years of experience in B2B content strategy and writing preferably in fintech tech financial services or SaaS.
• Proven experience in financial writing & Content Creation with the ability to simplify complex concepts for different audiences.
• Strong understanding of financial concepts and ability to communicate them effectively to diverse audiences.
• Strong experience writing across lifecycle channels (email SMS WhatsApp push) tailored per persona and per industry.
• Exceptional writing editing and storytelling skills with a strong sense of narrative flow and clarity.
• Strong understanding of SEO content marketing strategies.
• Self-motivated and able to work independently while collaborating effectively with cross-functional teams.
• Ability to create and execute data-driven content strategies that align with business goals.
• Experience working with content management systems (CMS).
• Excellent communication organizational and project management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a strong eye for detail and passion for delivering high-quality content.

Why Join dopay

If you want to empower every individual regardless of their job or income and every business no matter its size to access financial services easily dopay is the place for you.

Join a team that values innovation inclusion and meaningful impact helping humanize and amplify a brand built on empowerment accessibility and financial dignity.

At dopay youre not just creating content youre helping build a movement.

Be part of a fast-growing fintech transforming how companies pay their employees across Egypt and emerging markets

Required Experience:

Senior IC